Kroc was entranced by effectiveness of McDonald's operation and started thinking about building McDonald's restaurants all over US. He thought he could then sell more multi-mixers. The McDonald brothers weren't too keen to idea so they franchised restaurants to Kroc. He ultimately bought out McDonald brothers and as they say - rest is history.

Ray Kroc's belief in himself was unshakeable, as he noted later - "I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland." Kroc didn't allow his age or his physical condition to hold him back.

If you have negative beliefs about yourself that are holding you back, here's a way to change them.

However, I've now come to conclusion that successful people with strong self-belief don't do goal setting in this way - why? - Because their too busy doing what they need to do to get what they want to get.

Successful people don't spend time writing down what they want out of life they just get on and do it. To be successful at whatever it is you want to do, you need to ask yourself - what do I really want to achieve? What are my dreams and desires, what do I want to build, to create and what sort of person do I want to be.

You need to clearly identify what it is you want out of life, what do you hunger and thirst for, what do you really want to achieve?

If someone held your head under water you'd quickly realise what you wanted - oxygen! You need to feel like this to be successful. Most of us experience this feeling when we fall in love. We do almost anything to impress and be with person of our dreams.