Subtle Emotion - The Key To Copy That Works

Written by Karon Thackston

by Karon Thackston 2005

Sayrepparttar word "emotion" to a man, and he'll immediately jump out of his seat and run fromrepparttar 140537 room! Utterrepparttar 140538 word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speakrepparttar 140539 word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion isrepparttar 140540 key to copy that works.

The Difference Between Subtle and Obvious Emotion

Confusing obvious and subtle emotion is a common mistake among copywriters. Let's say your copywriting client tells you his product should makerepparttar 140541 end user feel classy and sophisticated. He wantsrepparttar 140542 copy you write to convey that message. What happens when writing with obvious emotion is this:


Our silverware patterns will make you feel classy and sophisticated. They will decorate your table in an upscale manner so you and your guests will think you're in a fine-dining restaurant.


Obvious emotion tells readers what they will think, see or feel. This approach is clumsy and awkward and rarely hasrepparttar 140543 resultrepparttar 140544 client is looking for. Onrepparttar 140545 other hand, subtle emotion has a much greater appeal. Why? Because it deals with imagery. When you show people, rather than tell them, how they'll feel or what will happen after they buy your product or service, you evoke core emotions rather than shallow feelings. Here are several examples of subtle emotion at work:


Graceful and elegant, these silverware patterns are sure to bring compliments from your guests. With an exceptional display of taste and style, you can adorn your table with distinctive stainless or sterling silverware that highlights every element of your table setting.

Improving Your Ad Copy Can Make ALL The Difference

Written by Dan Brown

Here's ten simple yet POWERFUL idea's to improve your ad copy, which can instantly skyrocket your sales.

1. You could decrease or increaserepparttar length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grabrepparttar 140443 readers attention. They'll keeprepparttar 140444 readers interested as they continue to read your ad.

3. You could ask your reader questions through outrepparttar 140445 ad copy. They will answerrepparttar 140446 questions in their own head as they read your ad copy. The questions you ask should persuaderepparttar 140447 reader into buying.

4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.

5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't loserepparttar 140448 sales from allrepparttar 140449 skimmers.

Cont'd on page 2 ==> © 2005
Terms of Use