What Directories to Submit To The best are Search Engine Friendly directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at http://info.vilesilencer.com/main.php?rock=seo-friendly.php. Opinion at moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that encode their links are mostly useful for traffic if their Alexa Ranking is high enough. Directories that do not encode outgoing links will help your website's Search Engine Ranking.

Deep Linking It can be worth linking to other pages on your site other than your main page. Before doing this, make sure that directory you are submitting to permits you to both submit URLs other than your home page (some only allow top level submission), and for same site to be submitted to different categories (not all directories permit what are essentially multiple submissions of same website). This will work especially if you have online tools or directories (such as your links page) on your site that are useful and relevant to add to other directory categories.

Choose Relevant Directory Category Most directories will have many categories you can submit your site to. Decide on one that is most relevant, preferably a keyword that you are aiming for high search engine ranking in, and try to submit to same or similar category in every directory, at least for your main page (also see Deep Linking above). This will increase ranking of your site relating to keyword chosen.

Submit to Different Categories If directory allows multiple submissions, and your website is relevant in several categories, submit to all relevant categories you can. This will increase number of incoming links to your website. Again, carefully check terms of any directory before trying this to make sure it is permitted.

Spam filters are responsible for deleting a high percentage of legitimate business emails from people who have no wish to spam. Here are some tips to avoid spam complaints in your emails or ezine.

Avoid following triggers in your emails.

1. Excessive use of ALL CAPITALS in subject line and body of your email.

2. The use of words like "free"(used alone or in combination with words like "trial","money", "quote", "sample", "membership", "access" etc.) Other more obvious word to avoid include "sex", "XXX","spam", "$$$", "checks", "money", "extra income", "as seen on TV". Even seemingly harmless word such as "search engine listings", "cable converter", and "reverses aging" will get you in trouble.

3. Excessive use of exclamation marks "!!!"

Tips for Staying on Right Side of Spam Filters