Submitting Your Site to Search Directories

Written by Julia Hyde


Getting your site listed inrepparttar search engines directories can be a time-consuming and complicated process. But, with a little effort, research and patience it can be done.

This guide will take you throughrepparttar 124815 steps that will ensure your site gets listed.

What are directories?

Unlike search engines that use spiders to crawlrepparttar 124816 Web looking for content and links, (Google, Inktomi, Alta Vista) directories are powered by people.

Many charge a fee to get listed (paid inclusion or pay-per-click). They include Yahoo!, LookSmart and The Open Directory. It is possible to list your site for free but paying for listings will speed uprepparttar 124817 process and generate more search engine related traffic for your site.

Before submitting to directories you’ll want to sit down and prepare a 25 word or less description of your site making use of two or three key terms or phrases that describe your site. When deciding on your phrases think about what words people will use to search for your product or service. For example, if your site sells window coverings you may want to write your description like this:

“Purchase custom draperies, blinds, shades, wood shutters, sheer curtains, and other window coverings plus browse our drapery fabrics”

Don’t be tempted to use “marketing speak” in your description. Userepparttar 124818 facts and include as many relevant keywords as you can.

If you’re planning on usingrepparttar 124819 paid inclusion services you’ll want to establish a submission budget beforehand. Currently, I’d estimate around $800 or so, although prices have a habit of increasing so you may need more.

Submitting your site to…

Yahoo!

Yahoo! has two submission options:

1.Standard submission (non-commercial) - Free 2 Express Submission – $300 annual fee

Email Marketing for Website Owners

Written by Neil Street


When you own a website, you can do a lot more with it besides being up and running onrepparttar Internet. One powerful website “add-on” isrepparttar 124814 ability to collectrepparttar 124815 email addresses of visitors to your site, and “stay in touch” with current and prospective customers by means of an email marketing system. Email addresses collected at your site can be combined with email addresses collected by offline means, and through an email marketing system you can communicate in one easy step with everyone on your list. The system is easy to set up, very affordable, and often yields profitable results far in excess of your investment.

Email marketing has come a long way in recent years, and now, through a managed system, you can send messages out to your list in an attractive, graphics-enhanced, email format. An email marketing system is useful for just about every business. Some uses that come to mind include newsletters, new product or services announcements, special offers and promotions, changes in your business, advice columns, and so on. It is a rare business that cannot benefit from improved communication with clients, and professional email marketing is one ofrepparttar 124816 easiest communication methods available.

On your website, you need to set up a short form that collects visitors’ email addresses, and each new email address is automatically added to your email marketing list. Email addresses gathered offline can be

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