The opt-in email list has become quite a buzz word these days. As well it should. A list of email subscribers is most valuable marketing tool you can have. Building it should be top priority.
An easy, inexpensive method for attracting targeted subscibers for your list is with ezine advertising. To succeed, you'll need a couple of pointers.
First, how do you write ezine solo ads to get them on your list? Second, how should you write ads to profit from your own list?
Many marketers don't know that there's a distintion between two. In this article I'll explain difference and give you an example of both.
Advertising to Their List Your primary goal when advertising in an ezine is to get subscribers to your opt-in list. The best way to accomplish this is to offer a free e-course or e-book targeted to subscribers of ezine. They receive your offer in exchange for their email address.
For example, let's say you're an expert at search engine optimization(SEO). You may send out a solo ezine ad like this: "Get my 7 day e-course to master top Google ratings". You would have a direct link to subscribe form on your website. For best results, place your ad in marketing or webmastering ezines.
Advertising to Your List Your primary goal when dealing with your list is to build a relationship first. You want to establish yourself as an expert in your field. This is done by giving away unique, high quality information that your subscribers will find useful. You've already started process with your free offer.