With
wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like driver in a car, with marketing tactics being engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash. Every business uses one or more of following tactics to attract clients; mailings, advertisements, phone calls, networking, promotional events, a web site and sending email. If you use any of these and aren’t attracting as many new clients as you want or making as much money as you’d like, problem may not be tactics. It's your marketing strategy that needs attention.
Without an effective marketing strategy you won't achieve results you want, no matter how much time and money you spend. A high profile radio ad campaign won’t help you grow your business unless it includes a message that attracts your prospects. An article about your firm in a newspaper can bring in business or just be a conversation piece. Email messages you send can end up in your prospects' delete bin or prompt them to contact you.
Mailings, radio advertisements or web sites are only delivery vehicles for your marketing message. They are tactics you use to implement your strategy. Are you using right strategy to market your business?
What are fundamental principles of your marketing strategy? If you can answer this question, you're among one percent of business owners who can. Most people think only about their marketing tactics or vehicles and wonder why their profits aren't growing as quickly as they would like.
Business-Building Marketing Strategy To grow your business you need to:
- Define Your Goals Identify where you want to take your business and what you want to achieve. Other than making more money than you are now, have you written down a vision of what you want your business to be two years from now? Five years from now?
