Stuck In A Box?

Written by Al Martinovic

One day I was walking and came across a box with a kitten in it. The box was too high forrepparttar kitten to escape and he just laid there dejected and seemingly out of life. I wondered what kind of cruel person could do this.

I gently liftedrepparttar 117446 kitten out ofrepparttar 117447 box and placed him onrepparttar 117448 ground in front of me and lo and behold it was like he was transformed! His eyes widened and he was full of life just like any normal kitten!

What about your marketing and advertising efforts onrepparttar 117449 internet? Are you stuck in a box?

You know, that small world you created for yourself as a newbie, where you dorepparttar 117450 same things over and over again whether they work or not.

Why not trying something different for a change? Step outside ofrepparttar 117451 box you created for yourself.

That kitten had no choice being inrepparttar 117452 box because of some idiot.

But, you createdrepparttar 117453 box you're living in online right now. Step outside of it and you will feelrepparttar 117454 joy that kitten had when a whole new world was opened up to him!

Diversify to Survive

Written by Elena Fawkner

Diversify to Survive

2002 Elena Fawkner

Overrepparttar past few weeks and monthsrepparttar 117445 news headlines have been focused on Wall Street andrepparttar 117446 downward spiral of all of repparttar 117447 major stock indexes. As usual when one of these shake- outs occurs,repparttar 117448 popular media tries to reducerepparttar 117449 issues to easy to understand, bite-size morsels. A favorite strategy is to profile a "typical" small investor who had all his eggs in one basket whenrepparttar 117450 market crashed and now his entire life savings are nothing more than red ink on his personal balance sheet.

Had our typical small investor diversified his portfolio, investing some of his capital in blue chip stocks, some in tech stocks, some in property, some in bonds, chances are he would still be inrepparttar 117451 black. The same can be said for anyone running an online business. The online environment is so dynamic and volatile, and so many so-called "hot" opportunities come and go (and don't do much in between), that devoting your entire enterprise to just one product or service offering is nothing short of dangerous, if not outright foolish.

The answer, then, is to place a few eggs in several baskets, so if repparttar 117452 bottom falls out of one, you can still make an omelet with what's left. In other words, diversify your product and service offerings to generate multiple streams of income.


Here's five ideas to get you started:

1. Affiliate programs. 2. Own products and services. 3. Website advertising. 4. Ezine advertising. 5. Content access via subscription.

We'll look at each of these individually in a moment, but first, one important caveat. The concept of multiple streams of income does NOT mean you should rush out and add new products and services to your repertoire willy-nilly.

Whatever you choose to offer must be closely related torepparttar 117453 subject matter of your site. If your site is about pet care, don't try and sell saucepans. To do so is not only a waste of valuable time and other resources but you compromiserepparttar 117454 integrity of your site's purpose, not to mention your credibility as an expert in your field.

But even more importantly than that, all traffic is not created equal. Sure, if you create a separate page on your pet care website just for your new saucepan line you may attract one or two site visitors you may not have attracted otherwise. But those visitors were interested in saucepans, not pet care. Once they reach your site they'll assume you've lostrepparttar 117455 plot and click away faster than you can say "where'd he go?".

Far, far better to have fewer site visitors who are all highly interested and motivated byrepparttar 117456 subject matter of your site (highly targeted traffic) than relatively more visitors who are only somewhat interested and motivated (untargeted traffic).

The return on your investment will always be MUCH higher from targeted traffic inrepparttar 117457 form of repeat visits, referrals, recommendations and, of course, all-important sales.

OK, let's turn now torepparttar 117458 five sources of income.


The first and most obvious source of income is affiliate programs. I'm sure most of you are already well-familiar withrepparttar 117459 concept but, if not, you can get a quick primer by readingrepparttar 117460 article at .

To be effective as an income-generator,repparttar 117461 affiliate programs you choose should be closely related torepparttar 117462 subject matter of your site inrepparttar 117463 sense that a visitor interested in your website content will also be interested inrepparttar 117464 subject matter ofrepparttar 117465 affiliate program you are promoting.

To start your search for appropriate affiliate programs, visit and/or .


While affiliate programs are a good place to start, you are working on commission. For significant, long-term, sustainable income you need to develop your own line of products and services. This does not necessarily mean you must personally createrepparttar 117466 product or service; it just means you get to keeprepparttar 117467 profits on any sale. You could, for example, sell products you purchase from a wholesaler. Under this type of arrangement, you buyrepparttar 117468 product for a certain price and sell it for a higher price. The difference is your profit. The profit under this type of arrangement will, 99% of repparttar 117469 time, be significantly higher thanrepparttar 117470 commission income you generate with affiliate programs. If you don't want to bother with repparttar 117471 hassle of storing inventory and shipping orders, make arrangements forrepparttar 117472 wholesaler to drop-ship orders to your customers instead.

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