Ideally each page of your website should serve a specific purpose. The main purpose of
sales page for your cd is to sell
cd. If have a page with Google Adsense
main purpose is to generate money by to get people to click on
advertisement. If its not an important part or
process, don't loading up
page with things like unnecessary animations or sounds. This will only distract visitors from achieving
task laid out for them, ie. buying your product.Below are some ideas to include in your website and
main purpose of each.
1) Main Page The main pages is a general landing page to funnel visitors to different areas of your site. Create a clear and easy navigation process linked to
other pages of your site. *If you use Javascript for navigation, place text link at
bottom. This ensures that search engines will be able to spider
site properly. You could also use this page to feature your cd, music samples and other offers.
2) Order Page(s) Create a sales letter for each item that your are selling. Tomorrow we'll go over some copywriting tips to build a successful order page.
3) Press Releases This section is where visitors can read 3rd party articles published about you, increasing your credibility and exposure.
4) Contact Information This is so people can get a hold of you to book shows, ask questions about products, collaborations, interviews or other opportunities (you never know) Include as much contact information as possible, like your phone, cell, mailing address, email etc.
5) Privacy Policy Complies with privacy laws if your are collecting any of information about your customers/visitors. This also helps to build trust and people will give their information more freely. Here's a link to a privacy policy generator. http://www.the-dma.org/privacy/creating.shtml
6) Electronic Press Kit This is where you refer
media to easily download an information package about you. Here's some ideas on what you can include. * Biography * Demo Songs * Pictures * Reviews/Testimonials * Sideshow Of Photos * Video or Film Footage (Windows Media or Quicktime format)