Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget

Written by Mohamed Rabea


Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. But that is rarelyrepparttar most effective. When Businesses are forced to use creativity and ingenuity to market on a budget, that is when some ofrepparttar 120891 best results happen.

There are always going to be rough times in any business. But those who throw money at their marketing problems instead of finding alternative means will find themselves in a tough financial situation.

Here are a few cheap and easy marketing methods that won't drain your bank account:

1. Learn to barter. Not every price is fixed. For instance, TV and radio time that goes unsold is wasted forever, so stations will usually accept offers below their normal rates.

2. Create your own marketing materials with desktop publishing programs. These programs are easy to learn and use, so after a few hours of study, you'll know your way around well enough to create simple marketing materials. If you aren't confident in your design skills, find a sample piece to model yours after. Inrepparttar 120892 marketing world, looking over someone else's shoulder forrepparttar 120893 right answer is permissible.

What Skills Really Matter Online?

Written by Jeff Grant & Cindy Kappler


If you've been online for more than 15 minutes you have probably noticed thatrepparttar Internet can seem like a strange new world.

Andrepparttar 120890 language these people use! Online marketers talk about such strange things as hits and ROI (return on investment) as if you will automatically understand what they mean.

If you have ever been discouraged by what seems like a million things to learn, take heart.

The truth is thatrepparttar 120891 skills needed to succeed online can be easily learned by anyone ... and that includes you!

Let's look together atrepparttar 120892 top five skills you need to succeed online. Some of them may surprise you.

1. The Ability To Market.

"Marketing" is just a fancy term for selling something. After all,repparttar 120893 Internet isrepparttar 120894 biggest marketplace known to humankind. If you want your piece ofrepparttar 120895 pie, at some point you are going to ask someone to buy your product or service.

INSIDER TIP: You don't have to be a "natural born salesperson" to make lots of sales. You can modelrepparttar 120896 selling text (called 'copy') from people who are already successful. Simply modifyrepparttar 120897 copy in their sales letters and marketing materials to fit your own product or service. Almost all online marketers use this technique.

To sell effectively remember to tell people what your product or service will do for them. Not just what it does; what it does for them.

2. Provide Excellent Customer Service.

Providing excellent customer service is simply treating others as you would like to be treated.

When you want more information, when do you want it? You want it now and so will *your* customer. The more you can think like your customerrepparttar 120898 easier it will be to provide world-class customer service.

Remember that when a person has bought something from you once they will be much more likely to buy again. When they have questions or concerns follow up with them quickly.

INSIDER TIP: Create a message containing answers torepparttar 120899 top ten questions about your product or service and deliver it via autoresponder.

This will ensure that people get an immediate, personalized response from you even if it's 2:00 inrepparttar 120900 morning and you are asleep!

3. Have a Vision.

Knowing what you want to accomplish online is perhapsrepparttar 120901 #1 skill necessary. It's not enough to say, "I want to make money".

Ask yourself these questions before you begin. The answers to these questions may just reveal your perfect business idea.

1. What am I passionate about? 2. What skills do I possess that will be helpful online? 3. What do I really hate to do?

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