Streaming Radio ArchivesWritten by Quentin Brown
The model of radio has been working and profitable for years. The only difference between WABC radio and YourDomain.com is they have an audience (akin to web traffic) and they are pros at producing audience attracting audio content that they broadcast 24 hours a day to a limited area geographically. With your dot com, you can broadcast audience-attracting audio content just good as theirs, broadcast it on demand to anywhere in world, and make profits with niches where they can't.Example: Fly fishing radio, Pottery artists radio, Swing trading radio, Hair coloring tips radio, thousands of other possible niches would fail horribly in traditional radio broadcast models, but niches thrive on internet, and so does niche internet radio. Once audience is built, if yours is not already, all profitable techniques of traditional radio apply. It would not be spam in an internet radio program to advertise and direct listeners to online offers. You could run all audio ads you want. But be careful, people are 1 click away from not listening. Yet, we are conditioned to hear, "This program is brought to you by XYZ advertiser" and 8 minutes of every hour, radio plays commercials, and you could do same on Internet radio programming. Internet radio is just broadcast quality content being streamed over internet. That is it, nothing more. There are 2 variations, and both are considered internet radio. One version is live content being streamed in real time based on a time schedule, but in reality that is not really necessary or cost effective for that matter. What I believe to be next wave of useful marketing tactics using audio on web, is building a niche internet radio station which will have tremendous marketing and audience building potential. It will be in broadcaster's best interest to produce killer-archived content and post that regularly to stream on demand for their listeners. This is so easy and cost effective to do, and does not require live production techniques of traditional radio, nor high costs and server infrastructure of live feed internet audio streaming. Be aware live streaming can be done through web companies such as www.Shoutcast.com or www.Live365.com, and many other others that have data centers to multicast audio streams in real time. Internet radio needs only to be great audio content available upon demand online, and I see as an incredible opportunity for marketers of niche products and services to create to build audience or traffic to their online offerings.
| | How a Print Broker Can Save You MoneyWritten by Mike Wilkins
When would you engage services of a Print Broker?If you run a small business, I don't need to tell you that every minute you (or your staff) spend buying printing is time you could have spent working on strategy, or customer service, or some other critical business function. You don't have time to spend with Printing salespeople. You don't have time to research print production or electronic procurement. That is where a Print Broker can help! It is his job to find right suppliers to produce your work in most timely and efficient manner possible; and then supervise those suppliers to make sure your job is delivered as ordered -- all for less than what it would cost you to do it yourself. Imagine that!! Wouldn't it be nice to have one source that offers a wide range of printed products so you could focus on other aspects of your work? The right broker can help by offering many printing services to suit your needs while eliminating inefficiencies of dealing with multiple vendors. So, how do you select proper broker? It should be a person that has been around industry for a long time. Someone who knows printing and graphics business inside and out and is well connected in all areas of Graphic Arts. These days it is simply not enough to just know one paticular area of industry as line between each area becomes fuzzier with each passing day. Litho, Digital, Screen, Large Format, Inkjet, Fabric, Large Run, Small Run-what's best way to go?
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