Copyright 2005 Ron Hutton
OK boys and girls. Today we're having a pop quiz.
I heard that groan. Don't worry. This will be over in a matter of seconds.
Q1: "__________" is King.
Q2: Link "____________" and link "____________" matter oodles to Google.
The answers are provided in following...
Are you hearing a lot of talk from marketers about writing and submitting artic|es to art:cle directories and other ezine publishers? I knew you were. There's been a glut of articles on writing articles. For good reason.
Now I haven't been actively writing and submitting articles until just recently, but effects have been noticeable. So, what have I noticed?
In last 4 weeks, I submitted three artic|es to a broad network of article directories and announcement groups. Yes, I did take one week off. So call me a slacker. The three article titles that I submitted were:
"How to Put Your Bookmark on Top Every Time."
"When a Customer Has Done Everything to Get Your Goat"
"We'll fix that later..."
I'm going to report following numbers in real time as I'm writing this article. This relates to "Q2" above. You can do this too because I'll describe each step exactly. It's real simple.
1) Go to http://www.google.com 2) Type exact article title for each of following titles and put it inside of quotation marks. (The quotation marks force Google to look for exact phrase.) 3) Click "Google Search" button, and... 3) Be am@zed.
"How to Put Your Bookmark on Top Every Time" - Indexed on 5,820 pages
"When a Customer Has Done Everything to Get Your Goat" - Indexed on 62 pages
"We'll fix that later..." - Indexed on 554 pages
Now, am I going to tell you that in 3 weeks time I've managed to generate 6,436 inbound links to my website? Not. Submitting artic|es doesn't do those kinds of miracles, but my artic|es are definitely out there for other webmasters and ezine publishers to use.
Unique visitor count to GoThrive.com has double since starting my article submissions, and as artic|es get picked up and published, inbound links will continue to materialize with time. Not a bad investment of time since entire process of writing article and submitting it takes no more than one hour per week.
Inbound links pointing to your website are a very good thing to have. This is part 1 answer to question 2 above.
The second part of answer to question 2 above is equally important. You see, it's not just how many inbound links are out there voting for your site, but it's also important that they're voting for right thing.
Let's say you have a website that promotes running shoes, and you write an article on wonderful benefits of odor eaters. When you write your article, you'll have opportunity to include a resource box at end of your article and this is where you can capitalize on your chance to build link reputation.