Strategies for Success in the Exciting and Lucrative Home-Based Business of Jewelry & GemstonesWritten by Sam Serio
The business of jewelry is one of most fun, exciting and profitable businesses that exist. The demand for jewelry by consumers is unrelenting and consistently growing. Like any other business worth pursuing by a new- comer; jewelry business requires research, ongoing education, focus and persistence. Fear not,the rewards for this effort can be well-worth investment of time and energy making jewelry one of best home-based business opportunities available. Finding your Niche The world of jewelry is vast and can be overwhelming. It is imperative that prospective jewelry entrepreneur narrow down to a specific area in which to concentrate there marketing efforts. In other words, you must avoid temptation to spread-out in several directions. Rather, you should become an expert, a specialist. The ideal is to find a niche within a niche. Stake your claim and mine that pocket deep and hard. For example, sterling silver cat jewelry ,14 KT. gold Celtic jewelry, wire -wrapped birthstone jewelry etc. Selecting your Approach After budding jewelry entrepeneur has settled on their niche, they must decide which business model makes most sense to them. The following represent five basic strategies that one might follow: 1. Buy wholesale-sell retail- Remember, you make your profit by buying well. Any Search Engine will reveal countless wholesale sources, move steadily forward. Do your research. Not all wholesalers are equal. In fact, many so-called wholesalers are not really wholesalers at all and prey on unsophisticated. Applied knowledge is key here. 2. Import directly from manufacturer and sell wholesale. This strategy is not best for beginners, but if you have ties and are comfortable with a country like India, Thailand, Mexico and others. This can be a lucrative approach. Start small and learn ropes before you grow.
| | Sterling Silver Jewelry Fashion Trends for the New Year and BeyondWritten by Sam Serio
Each year, on fashion runways from New York to Paris, Milan, and Toyko, sterling silver is "new again" as designers interpret it in new and exciting ways. What makes sterling silver a fashion perennial? The answer is clear: when it comes to beauty, versatility, durability, and affordability, sterling silver jewelry is unsurpassed. In hands of talented artists and designers, sterling silver is constantly "reinvented" to suit evolving tastes of women who wear it. But whether as a ring, a necklace, or bracelet, standing alone or presented in combination with gemstones and other precious metals…sterling silver is always in fashion. Here's a look at what's "hot" this year: Peace of Silver In 2004, many Oscar presenters and recipients wore gracefully and simply designed "Dove of Peace." pin. Embraced by such Hollywood luminaries as Meryl Streep, Susan Sarandon, Drew Barrymore, and Leonardo DiCaprio, it has also been seen on Dali Lama and Nobel Peace Laureates Oscar Aria Sanchez, Betty Williams, Mairead Corrigan Maguire, and former UN Assistant Secretary-General Gillian Sorrensom. Now non-celebrities may purchase pin in sterling silver pin to demonstrate both their commitment to peace and their fashion sense. The 2005 sterling silver interpretation was designed by award-winning American jewelry artist Henry Dunay to resonate energy of Picasso's "Dove Of Peace." Silver Screen With enormous popularity of "Lord of Rings" series, it comes as no surprise that designers have created jewelry based on elaborately crafted pieces in films. Based on actual pendant worn in Lord of Rings film, Arwen Evenstar Pendant is crafted in sterling silver and comes in a wooden gift box. Measuring 2-1/2 inches in length with a 18" sterling silver chain and a Swarovski crystal stone, each piece is accompanied by a certificate of authenticity, adding long-term value to its other charms.
|
