There's no denying it, Internet has changed. The change was so subtle most people missed it. It was no great momentous event, just a slight sideways flex in how information is exchanged on web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings in different search engines. So keep reading to find out how you can use this new SEO wildcard to 'hotwire' your site to major search engines such as Google, Msn and Yahoo.
Of course, wildcard we're talking about is RSS!
RSS stands for 'Really Simple Syndication.' Basically, RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliver information to you or your website. It syndicates your content. In a nutshell; it's simply a more efficient way to get your content 'out there'.
It was first used by News sites to send updated headlines and brief summaries to all interested parties. Many people associate RSS with Blogs or Blogging because Blogs are usually written in XML or RSS format (code like HTML) so that these headlines and postings can be easily read and accessed.
Although change may have been slight, ramifications of RSS may be long lasting and far reaching. As major search engines incorporate RSS into their SERPs and Algorithms, RSS may even play a larger role than many people realized at first glance. However, RSS emergence as a dominant SEO factor is not really a big surprise; RSS presents 'raw-timely-content' for search engines to serve up to their patrons -- its just what 'info pushers' ordered.
Therefore, you must optimize or position your site to take full advantage of RSS wildcard. RSS Positioning! Simple RSS strategies that you can use to position your site with major search engines including Google.
Actually, Google has just introduced a new XML powered Sitemaps. You are basically setting up a direct 'hotwire' -- linking your site to Google. Any or all changes on your site can now be instantly updated and indexed by Google.
How It Works
There are several ways to set-up a XML Sitemap, perhaps easiest way is to use open-source Generator which you can download from Google. This is a Python file that you can upload to your webserver and this generator will create a sitemap from your 'URL lists, webserver directories, or your access logs'.
Once done, you have to then submit your newly generated XML sitemap to Google - search engine will use this XML sitemap to update and index your site whenever you make changes on your site. You will need to have a Google account.
You may also submit text files containing URLs from your web site to be included in Google Sitemaps but these text files will have or will be given low priority for time being.
To get started on your own Google Sitemaps Account you can click here: https://www.google.com/webmasters/sitemaps/login
But Google's new Sitemaps is just latest way to use RSS positioning, its not only way! You can further optimize your site by using following RSS strategies: