Strategic RSS Positioning...How to Hotwire Your Site to Google!

Written by Titus Hoskins

There's no denying it,repparttar Internet has changed. The change was so subtle most people missed it. It was no great momentous event, just a slight sideways flex in how information is exchanged onrepparttar 143144 web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings inrepparttar 143145 different search engines. So keep reading to find out how you can use this new SEO wildcard to 'hotwire' your site torepparttar 143146 major search engines such as Google, Msn and Yahoo.

Of course,repparttar 143147 wildcard we're talking about is RSS!

RSS stands for 'Really Simple Syndication.' Basically, RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliverrepparttar 143148 information to you or your website. It syndicates your content. In a nutshell; it's simply a more efficient way to get your content 'out there'.

It was first used by News sites to send updated headlines and brief summaries to all interested parties. Many people associate RSS with Blogs or Blogging because Blogs are usually written in XML or RSS format (code like HTML) so that these headlines and postings can be easily read and accessed.

Althoughrepparttar 143149 change may have been slight,repparttar 143150 ramifications of RSS may be long lasting and far reaching. Asrepparttar 143151 major search engines incorporate RSS into their SERPs and Algorithms, RSS may even play a larger role than many people realized at first glance. However, RSS emergence as a dominant SEO factor is not really a big surprise; RSS presents 'raw-timely-content' forrepparttar 143152 search engines to serve up to their patrons -- its just whatrepparttar 143153 'info pushers' ordered.

Therefore, you must optimize or position your site to take full advantage ofrepparttar 143154 RSS wildcard. RSS Positioning! Simple RSS strategies that you can use to position your site withrepparttar 143155 major search engines including Google.

Actually, Google has just introduced a new XML powered Sitemaps. You are basically setting up a direct 'hotwire' -- linking your site to Google. Any or all changes on your site can now be instantly updated and indexed by Google.

How It Works

There are several ways to set-up a XML Sitemap, perhaps repparttar 143156 easiest way is to userepparttar 143157 open-source Generator which you can download from Google. This is a Python file that you can upload to your webserver and this generator will create a sitemap from your 'URL lists, webserver directories, or your access logs'.

Once done, you have to then submit your newly generated XML sitemap to Google -repparttar 143158 search engine will use this XML sitemap to update and index your site whenever you make changes on your site. You will need to have a Google account.

You may also submit text files containing URLs from your web site to be included in Google Sitemaps but these text files will have or will be given low priority forrepparttar 143159 time being.

To get started on your own Google Sitemaps Account you can click here:

But Google's new Sitemaps is justrepparttar 143160 latest way to use RSS positioning, its notrepparttar 143161 only way! You can further optimize your site by usingrepparttar 143162 following RSS strategies:

eMergent Marketing- Web Site Conversion, Usability, & SEO

Written by Brett S. Lane

eMergent Marketing of Cleveland, Ohio is a bright, young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing has expanded its SEO arsenal by offering Web site usability testing and conversion services to its clients, in order to improverepparttar likelihood that their Internet marketing efforts haverepparttar 142761 greatest impact on consumers.

eMergent Marketing represents a whole new way of thinking about Internet marketing and eCommerce strategy. It's no longer good enough to just focus on driving Web site traffic. With growing competition and increasingly savvy online consumers, it has become critically important to attractrepparttar 142762 right site visitors inrepparttar 142763 most cost-effective manner. By offering a more complete service than most traditional search engine optimization (SEO) firms, eMergent Marketing delivers more value to its clients by leveragingrepparttar 142764 in-house usability expertise as part ofrepparttar 142765 search engine optimization and search engine marketing processes.

The eMarketing experts at eMergent Marketing have been studying and practicing search engine optimization sincerepparttar 142766 late 1990ís. Their proven optimization methodology has helped countless companies improve their search engine visibility inrepparttar 142767 natural search engine listings and attract potential customers to their sites.

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