Straight Talk on Search Engine Optimization

Written by Andrew Kalinen

"Straight Talk on Search Engine Optimization" The complete article including helpful links can also be found at *This article contains no advertising. Any links are to useful, non-affiliated websites or To get your website listed well inrepparttar major search engines, you have to perform search engine optimization (SEO). If your website was built without search engine optimization "in mind", it will probably not appear in any search results. SEO can seem complicated. This article attempts to make SEO easy. This is a basic SEO plan with tips for doing SEO and getting results within 1 month. Google isrepparttar 127755 primary target of this overall plan.

I. - Choose Your Weapons (keywords) - You need to choose WHICH keywords you want your website to focus on for potential search engine listings. It can be better to focus on achievable high rankings (moderately searched specific terms), than for high rankings for keywords that are ultra-competitive or too general. Focus on getting "some" high ranking results and then shoot for more popular terms over time.

II. - Lock and Load. Prepare Your Site - SEO on your website is mainly about putting a high concentration of your target keywords in strategic places on your pages.

III. - Party Invitations. Get Your Site Listed on High Pagerank Websites - If you want Google to recognize your website, it must be "mentioned" in good places onrepparttar 127756 Internet, which builds your sites' Pagerank. A high Pagerank link in a directory or on another similar website can make allrepparttar 127757 difference inrepparttar 127758 world with getting good search engine listings. Getting "reciprocal links" is free and builds your Pagerank. One-way links are even better.

** - Bear in mind that Google search results can vary from day-to-day

Note: The target of this SEO plan is Google. If you can get your website listed in Google, other major search engines will tend to follow.


Tools You'll Need for Your Own SEO Solution Project:

1. A website in which you have CONTROL over its contents (the html). An affiliate web page that you can't change can't be optimized for you. You'd have to start your own website and putrepparttar 127759 affiliate contents on it. 2. You need to getrepparttar 127760 Google Toolbar if you don't already have it installed. Enablerepparttar 127761 Pagerank display feature. 3. You'll need some type of website tracking (your host may have possibly provided it already) that can identify search engine spider hits (primarily Googlebot hits). 4. You'll need a basic understanding of Google Pagerank and crawls (search engine spiders). If you don't know about them, read below, otherwise you can skip this part.

Google Pagerank

The Pagerank system, in short, is basically Google's system on a 1-10 scale of measuring a website's importance. hasrepparttar 127762 highest Pagerank (PR) of 10. A brand new website domain has a PR 0. There are other websites that discuss how it's calculated. Here is a quick gauge: 0 - new website, 1-2 a "drop" of popularity, 3 - popularity is beginning, 4 - an established web presence with periodic attention from Google, 5 - a stronger presence, 6 - a semi-powerful website that gets crawled daily, 7 - a powerful, frequently visited website, 8 - a very, very powerful website, 9 - 10 - Offrepparttar 127763 charts in power.

The Pagerank of a website influences a. How often it gets crawled for future search listings, b. How high those search listings will be listed. The Pagerank of a website will appear inrepparttar 127764 Google toolbar (with Pagerank enabled) when your browser is onrepparttar 127765 page of that website. This plan will show you how to increase your Pagerank andrepparttar 127766 frequency of crawls by Google.

Spiders and Crawls

Forrepparttar 127767 search engines to "index" your website, it will send its "spider" robot program to "crawl" your homepage and any other pages it "sees" on your domain. Visits by a spider are erratic, at best. Spiders will visit your website more frequently if it thinks "your website is important". With Google, importancy is measured by Pagerank. I discuss raising your Pagerank is Part 3.

-------------------------------------------------------------------------------- I. - Choose Your Weapons (keywords) Obviously, some keywords are searched more than others. In nearlyrepparttar 127768 same proportion, more websites will optimize forrepparttar 127769 more popular keywords overrepparttar 127770 less popular ones. This means that you have a higher chance of success (less competition) if you targetrepparttar 127771 "moderately" searched keywords, instead of going straight after "the big ones". I'm not trying to underestimate or limit your success. My strategy for anyone is to achieve "some" success first, and then increase it over time. Many webmasters will "swing forrepparttar 127772 fences" and after not having any success for so long, bow out ofrepparttar 127773 race entirely.

I'll give a rule-of-thumb way to gauge your competition for optimized keywords. Withrepparttar 127774 Google toolbar on, search Google forrepparttar 127775 broadest keyword term that describes your website. For this website, I chose "small business". You'll probably see a bunch of high-powered PR7 and PR6 websites that have your term in title. Observe their Pagerank (PR) rankings. Getting listed onrepparttar 127776 front page for a popular broad term is a tough battle and a long process that may be too high to reach for a new website.

Next, search for less-popular, but more specific keyword terms that describe your website. For this website, I chose "low risk business". Depending onrepparttar 127777 keyword term, you'll eventually find one that is specific to your site, butrepparttar 127778 competition doesn't have those scary-high PR rankings. You should be able to find terms that only have PR4 and PR3 sites listed for them. This isrepparttar 127779 target for YOUR website. If you're finding that you can't find keyword terms with lesser competition, you may seriously consider altering your website's theme to make it more specific for a particular "niche" ofrepparttar 127780 market.

How to Build a Website Around Keywords

Written by Justin Hallman

Everyone wants more traffic to their website. More website traffic means a larger audience of potential customers, which will equate to an increase in sales. A simple way to get better listings in major search engines and drive more traffic to your website is to build your site around highly specific keywords and keyphrases.

A very hot topic right now is poker. You decide to start up a site that offers free poker tips and poker articles, hoping that visitors to your site will signup forrepparttar poker affiliate program that you have just joined. The obvious keyword here is poker. Many webmasters will try and build their sites aroundrepparttar 127754 term "poker" and hope to get a decent search engine ranking, ignoring other keywords and keyphrases. Unfortunately, on a popular search engine there are over 35 million webpages containingrepparttar 127755 search term "poker". Even a search engine expert will have difficulty ranking well for such a broad term.

The answer to this problem lies in building sites with pages containing highly specific keyphrases, such as "Omaha High Low Strategies". (Omaha High Low is a type of poker.) There are less than 500,000 webpages containingrepparttar 127756 search term "Omaha High Low Strategies." That's still a large number of pages to compete against, but it's much more likely that you will eventually be able to rank onrepparttar 127757 first page of search engines.

Here is how to begin building your themed website around keyword phrases : 1. Start a keyword tree. Begin withrepparttar 127758 trunk,repparttar 127759 most basic theme of your website. Branch out, come up with about 10 words that describerepparttar 127760 original theme of your site. These main branches will have smaller branches and leaves, each containing keywords, keyword phrases, and other terms such as plurals and spelling variations.

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