Storytelling - The Great Motivator of People

Written by Eileen McDargh, CSP, CPAE

In a data-driven world, facts and figures arerepparttar order ofrepparttar 127206 day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they userepparttar 127207 logic of benefits and features - longrepparttar 127208 sacred domain of anyone in sales.

And they are missingrepparttar 127209 boat.

What truly moves us as human beings, what prompts us into action, is emotion. Imagination isrepparttar 127210 conduit of emotion and well-crafted storytelling carriesrepparttar 127211 imagination.

Consider this story:

You place your hand on top of your head, only to feelrepparttar 127212 sun radiate from your scalp. Sweat trickles down your back andrepparttar 127213 once ironed shirt clings to your sides. The pavement roasts your feet even through your thick-soled shoes. You've been walking for a 45 minutes, trying to findrepparttar 127214 office where you are scheduled to make a sales call. Suddenly, a swoosh of cold air swirls at your side as a young couple comes charging out of an ice cream parlor, licking swirls of raspberry and vanilla perched in a sugar cone…

I'll bet you're ready for some ice cream!

What engaged you wasrepparttar 127215 reliving of a common experience. I didn't need to itemizerepparttar 127216 benefits of cooling off or listrepparttar 127217 features of ice cream and this particular store. You were drawn in by your imagination. Facts tell. Emotion sells. You imagined how you would win overrepparttar 127218 odds of heat by taking a break for ice cream.

We follow leaders who capture us by stories that draw us in and give us purpose for being part ofrepparttar 127219 company. We buy products when we see or read ofrepparttar 127220 human experience with that product. (Rememberrepparttar 127221 Maytag Man?) And we acceptrepparttar 127222 call to action if we hear a compelling story about triumph over odds. Think aboutrepparttar 127223 solicitation letters you get from non-profits. They are often stories of individuals who suffered greatly untilrepparttar 127224 non-profit's "product" allowed them to regain a semblance of their life.

5 Powerful Ways To Get Zero Sales From Your Website

Written by Al Martinovic

I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick uprepparttar one lemon half and bring it up to your mouth and suck onrepparttar 127205 juices.

Do you notice how sharprepparttar 127206 tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?


Now you realizerepparttar 127207 power of words!

See, one thing I was good at inrepparttar 127208 beginning of my online career was not getting any sales.

Really, I turned it into an art form.

So with that said, I want to share with you my 5 all-time favorite ways of getting Zero sales from your website:

1. Headline and Sales Letter I don't need to have a powerful headline and a compelling sales letter for my site. And I definitely don't need to go to and learn how to write powerful sales letters for fr*e. It's too much work.

2. Contact Information Why should I have my contact information onrepparttar 127209 main page of my website. I don't want to build trust by posting my name, address, email, fax and telephone number on my site. I want to hide behindrepparttar 127210 internet and in turn people can then hide their wallets from me.

3. Guarantee Why should I offer a bold gurantee forrepparttar 127211 products I sell on my website. If people don't likerepparttar 127212 product then it's too bad. I really don't care that it's been proven thatrepparttar 127213 longer your guarantee is,repparttar 127214 less returns and complaints you'll have. What does that stuff have to do with me?

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