I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up one lemon half and bring it up to your mouth and suck on juices.
Do you notice how sharp tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?
Now you realize power of words!
See, one thing I was good at in beginning of my online career was not getting any sales.
Really, I turned it into an art form.
So with that said, I want to share with you my 5 all-time favorite ways of getting Zero sales from your website:
1. Headline and Sales Letter I don't need to have a powerful headline and a compelling sales letter for my site. And I definitely don't need to go to http://www.thegaryhalbertletter.com and learn how to write powerful sales letters for fr*e. It's too much work.
2. Contact Information Why should I have my contact information on main page of my website. I don't want to build trust by posting my name, address, email, fax and telephone number on my site. I want to hide behind internet and in turn people can then hide their wallets from me.
3. Guarantee Why should I offer a bold gurantee for products I sell on my website. If people don't like product then it's too bad. I really don't care that it's been proven that longer your guarantee is, less returns and complaints you'll have. What does that stuff have to do with me?