Story Telling With a Purpose

Written by Robert F. Abbott

For a brief time, I tried to sell life insurance. And,repparttar operative word was 'tried' I can assure you. Although I thought I did a good job onrepparttar 144449 presentations and scripts provided by trainers, I did not make a single sale.

Onrepparttar 144450 other hand,repparttar 144451 veteran who trained me didnít spend much time with presentations or scripts. He simply told stories about clients who spared their loved ones great pain by getting proper coverage. Just as importantly, he talked aboutrepparttar 144452 troubles suffered by people who did not have coverage. And, he sold a lot.

Which takes us torepparttar 144453 subject of purpose-driven story telling. I've bumped up againstrepparttar 144454 idea of it as a strategic communication skill several times recently, so maybe it's time to discuss it here.

For starters, let's distinguish between stories by talkers who believerepparttar 144455 world wants to know what they think about everything underrepparttar 144456 sun, and stories told withrepparttar 144457 express purpose of advancing an objective. Let's callrepparttar 144458 latter 'strategic stories' (and you know what we callrepparttar 144459 other kind).

You can use strategic stories to help your cause or project by figuring out, in advance, what you'll say and why you'll say it. In other words, before you make your speech or presentation, identifyrepparttar 144460 stories you'll use, and know why you'll use them.

Leaders frequently use stories to add emotion to their communication. Adding emotion allows listeners to buy in with their hearts, as well as accept with their minds. One specific type of emotional charging evokes shared values or memories. For example, "I know you'll keep providing great customer service because you all did such a great job whenrepparttar 144461 product recall was announced. Do you remember howrepparttar 144462 calls started coming in right afterrepparttar 144463 first announcement?"

Will demographics change start-up investment?

Written by Duncan Cameron

There is a growing understanding that as baby-boomers retire, western equity markets will be under pressure as this market segment draws on their lifetime savings (Source: McKinsey April 2005). So what will this mean to start-ups that are looking for new capital? Actually it is quite good news.

First off, as most US, Japanese and European investors are most heavily into listed stocks and bonds, these will berepparttar ones most under pressure. One trend that is expected to offset this withdrawal of funds isrepparttar 144218 increase in savings fromrepparttar 144219 Chinese and Indian middle classes. Will these new investors takerepparttar 144220 place ofrepparttar 144221 retiring ones? Time will only tell, but this instability should cause institutional investors to think twice about staying in most common equities.

Secondly, those remaining investors, faced with an uncertain (at best) market in traditional vehicles,

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