Studies have shown that while 75% of people read headlines, only 25 % keep reading "the rest of story". Breaking it down even further, you have about 4 seconds to convince that reader to read on!

When writing, two most important elements are your headline and your opening statement. These two elements must stop your readers in their tracks!

Headlines must grab your readers attention. Just as you only get one chance to make a good first impression, you only get once chance to grab your reader's attention!

For example, when you read an ad, you don't read it just to be reading, you read it because you are interested in it. Something about it grabbed your attention.

Since your information will be read only by interested people, purpose of your headline is to pick out those who are, or can be, specifically interested in what you are talking about.

You want to grab their attention and if you can create curiosity, that's even better. Curiosity your reader can only satisfy by reading your information! People are so hurried and they are not going to give you their time unless you make it worth their while.

Make your headlines draw your readers interests. Emotions motivate and sell. Use words that invoke emotions and that clearly describe benefit to reader in terms of action! Reinforce major benefits and points. Your headlines should either conceal an interest or reveal an interest.

Two things need to be added to your article. A how to publish statement that is added just before your article and your resource box or bio added at end of your article.

Here is an example of a how to publish statement:

"Please feel free to publish this article on your web site and/or in your e-book or newsletters with authors resource box included and without any changes to article. (Add your contact e-mail)"

If you would like to be notified if they are using your article, add "A complimentary copy of your ezine or notification you are using this article would be appreciated."

At end of your article is your resource box or bio. This is a powerful marketing tool within itself. Here you want to give your readers valuable information about your web site, yourself and-or your services.

An example using my resource box or bio can be seen at end of this article.

Next, begin submitting your article to article submission sites. These sites are specifically for articles and are where ezine publishers and web masters go for free content for ezines and web sites.

Below are a few sites to get you started. The first few Article Submission Sites are Yahoogroups. You have to be a member of group and each group will have a subscribe address. Joining and submitting is very easy. Just go to their site and follow from there.

http://groups.yahoo.com/group/article_announce http://groups.yahoo.com/group/aabusiness http://groups.yahoo.com/group/ap-shorts --400 words or less http://groups.yahoo.com/group/free-content

A search on Yahoogroups for article submission sites specific to targeting types of reader you are seeking will generate a multitude of sites to submit to.