Internet: Stop Whining About Google

Stop Whining About Google

Written by Sharon Housley

Stop Whining About Google !

Blame Game Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of repparttar famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.

Industry experts speculated as to why Google made such radical changes to their algorithm. Those sites that no longer ranked well for popular search terms had to take drastic steps in order to salvage repparttar 118764 holiday purchasing season. Many noted repparttar 118765 timing and thought perhaps Google was attempting to capitalize on repparttar 118766 Google Adwords Pay-Per-Click advertising program. Others simply whined that though their site contained commercial material, it also contains valuable content and was unfairly penalized.

What many failed to acknowledge is that Google has every right to make algorithm changes and if they choose to drop sites that lack relevance, it is their business. Listings in Google's main search directory are free. Many have profited from Google's ability to send traffic for years. Google doesn't owe anyone, anything, least of all an explanation of their algorithm changes. Businesses that rely on Google's free listings as their sole source of web traffic lack good sense. Google, being an independent company, reserves repparttar 118767 right to run their business as their management sees fit. If you are unhappy with Google stop using them for searches.

Sell More by Testing your Web Headlines and Home Page

Written by Judy Cullins

Sell More by Testing your Web Headlines and Home Page Judy Cullins c. 2004 All Rights Reserved.

A client asked me, "At what point do you change your Web site when not making enough sales?" My answer? Within a month or so because as long as your ad copy is weak, those weak sales numbers will continue. My Web master says "It depends on how much traffic you're getting. If you are getting a lot of traffic but no sales, you should change it a lot sooner."

Your coach is number three on Google and 35 other search engines. While my site's hits are high, I noticed a less than 1% conversion rate for one top eBook. The culprit? My sales letter for that book.

Ways to Reach your Web Sales Dream

Test your Web site headlines and home page content to be sure your sales message is strong. Use a casual marketing survey. Send different Web site parts such as each headline that takes repparttar visitor to repparttar 118763 sales letter or repparttar 118764 sales letter itself to your friends, business associates, other writers, and editors.

Say, Dear friends and Associates, "I need your brain." My Web site is not selling "Quadruple your Online Sales Within Four Months with Free Articles" as well as I want. Will you rate each of these parts?

1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further or buy your product or service. To make things simple ask them to vote from 1-5.

2) The "who" I am. Include several blurbs on your bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you. It is about your potential customers. Make sure your bio is short enough to make room for what counts--benefits.

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