By: Anthony L. Davenport

-------------------------------------------------------- Do you want On-line Success?

If you want to succeed online, you have to do something. (Advertise, Market, Joint Venture, product development) Doing something and failing is a lot better than not doing anything at all.

You see if you make a mistake you will still be able to learn and improve on your efforts--If you do SOMETHING. If you do Nothing you will never have benefit of hindsight and will not be able to improve on anything-- and you will always be at starting point.

Learning from your mistakes lets you improve whatever you fell short on first time around: eMarketing, website design....anything. ----------------------- "But every time I go to do something there is always a new eBook that comes out that is supposed to SHOW ME HOW TO SUCCEED ONLINE." (So I want to wait and read THAT one, so when I get started I will get it right first time)." ----------------------- Are you held standing still by this mind set? I know I was. It's true that today we have available to us much more eMarketing information than there ever was a few years ago, and number of 'Top Money Makers' selling their "secrets" to success is steadily increasing. So it is quite understandable why so many people wait to start any new eBiz project.

We all suffer from this 'information analysis paralysis' or 'IAP' for short (this is just what I like to call it ^_^ ).

This simply means that we as eMarketers and eBiz owners are bombarded daily with information on how to run our businesses. All this information tends to make any marketing decision hard to conclude. Since we really don't know what will work and what won't, and again we are afraid to make mistakes...(making a mistake is not failing, it's start to success)..

People are scared to make mistakes and they want to succeed with as little as possible. So with all this information available we tend to think that our margin for error should be non-existent. With all these eBooks and Courses on how to succeed online coming from people who actually did it (or so they say),we have no excuse to make mistakes or fail. right?

I know it was this mind-set that froze me into an IAP case for almost 2 years. Always searching for a sure-fire marketing plan/opportunity. Never actually getting around to implementing anything because something that seemed better always came out..Well what I found is... We are all human beings, we all make mistakes, some are more talented than others in certain parts of life and there is no 'Pie in sky' 'SURE money maker'... ...Ya, I was disappointed too. (But if you find one let me know ^_^)

Now I will be one of few that will admit, I don't know everything about eMarketing.

But I am willing to share with you some tips I’ve picked up on way. Below are a few eMarketing techniques that have not only worked for me but for more Highly successful eMarketers as well

Just a reminder, you and I are two different people so just because something works well for me doesn't mean it will work same for you. This is true both ways, If an eMarkeing technique works horribly for me, doesn't necessarily mean it will won't work for you... ..you determine your success, and way you do that is by trying something, then IMPROVING your efforts and results. ---------[ tid-bit-tips for online success}------------------------------------

just a note, these are not going to be in any order... I am writing them down as they come to me ^_^..

1) --Marketing to Targeted News groups--. . I think this is SO important especially if your just starting out, or if your trying to start a NEW advertising campaign.

First go to Google.com or Yahoo.com and check out newsgroups for you niche.. in search engine or directory..

Once you find your appropriate site...to get some quick targeted traffic: post a quick letter asking for these people's thought on your site.

Make sure that you don't come off as a newbie eBiz owner.. Establish in your post that you are a semi-successful eBusiness and just revamped your website and information layout. Tell them you added new content, products, etc. And you have been reading post in newsgroup and have come to respect many of members opinions---so you would like their opinions on your site's 'new layout.'

then toward end of your post tell them to ask themselves when they are viewing your site:

Is message clear? Can you navigate site easily? What didn't you like about it? Can you offer any suggestions?

at end of your post leave you URL address, and a quick description of your site---your "sig file" (for those who don't know: a "sig file" is a little message at end of your article/email/post that contains your site URL and a description of your site, products /services or new promotions.)

Once you have done this, Continually search and post informative articles in newsgroups your niche hangs out at.. and ALWAYS include your "sig file" at end of each article this will ensure you a nice stream of TARGETED traffic. Note: make sure your "sig file" is only a brief descriptions, 3-8 lines long..DO-NOT make it into a blatant advertisement... you will lose credibility doing this.

Another note: this is a great way to get targeted traffic to your site, but don’t rely just on this method alone. as in most cases this is a long term traffic provider that will provide targeted prospects, just don’t expect any HUGE numbers...this is just a great place to start...

2)---using Pop-Ups to get subscribers---

First of all, a "Traffic Exchange" is exactly that, a way to exchange traffic, a way to get visitors to your site. This happens by you visiting sites, in exchange for pageviews to your site.

There are LOTS of Traffic Exchanges out there. Some good, some bad, but most of them work in basically same ways. You join, visit sites, refer others and build up credits.

There are 2 main types of Traffic Exchanges (there`s actually a few more types of exchanges, but these are ones we`ll concentrate on here): Manual Surf and Auto Surf.

With manual surf, you have to click on a button to get to next site, with auto surf, you can sit back and watch pages change automatically, without having to lift a finger. Nowadays, trend seems to be that exchanges offer multiple choices for surfing: manual, auto, different timers (15, 20 or 30 seconds before next site). A lot of them now offer games while surfing, as a chance to earn extra credits.

Traffic Exchanges give out credits and bonuses in a multitude of ways. Some give bonus credits for signing up, or for referring others, or even while you`re surfing exchange, after you`ve visited a certain amount of sites. Almost ALL Traffic Exchanges give you a percentage of credits your referrals build up, so it`s always a good idea to build a good downline in them. Some exchanges let you use your credits in different ways too: buying banner impressions, lottery tickets, referrals, scratchcards, just to name a few

One thing to take serious note of is timers, and how long it actually takes your page to load, If you`re using a 15 second timer, and your page takes 20 seconds to load, people won`t see it before it`s time to click on to next site. The best pages to use in Traffic Exchanges are small, fast loading, attention grabbing so-called "splash pages". You can link to page you want people to see from splashpage, or add a box where people can request more information via email. If you can make your splash page interesting enough, then getting people to click a link on it shouldn`t be too hard.