First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess it's not for a lot of folks. Yes, it takes money to make money, but be smart about it for crying out loud. Have a budget and only spend what you can afford. There are better things like "how to" information to invest your cash in before you blindly buy ad space. Get educated, then spend.

Don't use FFA's (free ad sites). They'll only bring you spam, not sales. I hear that some people have luck with them, I never have. Even if you get a little response from them, I still don't think it's worth all spam you get.

The best way to do free advertising is to start an ezine and swap ads with other ezines. Some good places to visit for swaps are: http://www.Ezine-Swap.com mailto:EzineADSwap@topica.com

The best way to publish an ezine is to set up an autoresponder to build and contain your list. This is easiest way to broadcast to thousands of subscribers. You can get an autoresponder at aweber http://www.aweber.com/?27526 for as little as $10.95 a month. Start out publishing at least twice a month to make it worthwhile.

You should do this even before you get a website. Bob Gatchell, "internet cheapskate," built his business this way in beginning and got a site after he was making thousands a month on internet. You can see what he does now at: http://www.smartmarketingsecrets.com/cgi-bin/qpp.cgi?adminid=52&id=19676

You can find a lot of free resources on how to put together an ezine. You can also sign up for one's that look interesting to you and model yours after them. So a search for "ezine directories" and pick out some you want to subscribe to. Here's a list of some great resources: http://www.Lifestylespub.com/mcp/ http://www.Ezinedirectory.com/ http://www.Webscoutlists.com/signup.epl http://www.Ezineadsource.com/ http://www.Ezine-Universe.com http://www.EzineLocater.com/ http://www.EzinesPlus.com/ http://www.ezinehub.com

Here are three methods that I have tested for you already that have worked for me. They will take some effort and patience. Here are three methods that are still new enough to work effectively.

#1. Fly-In Pop-Up Ads. There were pop-up ads, pop-under ads, and now slide-in and fly-in ads. Fly-in ads literally fly in from side of screen and then vibrate before stopping in middle. To your viewer, they can't do anything in their browser until they have closed pop-up or clicked on link. You really get your attention.

Fly-ins can be blocked. Like pop-up ads, which are frown against by many marketers and not by others, this craze will last another 3-6 months. So jump on it while it's still hot and people get smart on how to block. They do work and they aren't as annoying because of their movement. AOL users are blocked from receiving these.

You need to decide whether you want to add this to your web site or not. There will always be a controversy on "whether to or not to" on topic of pop-ups.

There is very little information available on how-tos for this. Here was what I was able to discover after a few hours of research -- to save you some time. I don't know if I necessary promote these, however, a good marketer presents idea so you can make decision. Because only you know you're business well.

Resources:

www.flyinads.com for more information and to receive code f/r/e/e.