Stop Being a Baby ! Or Learning how to market on the web...Written by Otto Collins
When we decided we wanted to put a site up on web we thought, Man, this is great--now that we've got a web site, people are going to flock to our web site, get to know us and our ideas on how to create outstanding relationships and, as saying goes, rest will be history. That wasn't exactly so. Why Not? Like anything else in life, when marketing on web, there are certain "irrefutable laws" that if followed, are sure to bring you success. The trouble was when we first started on web we didn't know what marketing "laws" were that would work regardless of who tried them. My suggestion to anyone just starting out on web who wants to be successful is to do what we did and "Stop being a baby!" When we first started out we were literally just like a baby. On web, using metaphor of baby, we couldn't talk and we couldn't walk. In plain English-- we needed help and we knew it. If you are new to web (or marketing for that matter) here are some suggestions that will get you started in right direction. Stop Being a Baby ! When a baby is small, its needs must be constantly attended to. It need to continually learn and grow to be able to take care of itself properly. When we all first start out on web this is way we all are-helpless and ignorant. To become competent marketers on web requires us to seek out experts and learn everything we can from people who have done it. Learning to market on web is no different than needing to learn anything. The Internet is changing so fast that you don't have time to learn it all by yourself. You need help. Seek out experts. Visit their web sites, join their newsletter lists, get involved in marketing forums and discussions. And finally buy and study as many Internet marketing courses as are necessary to bring you up to level of knowledge that will help you be successful. We've bought and learned greatly from books and Internet courses from so called gurus like Ken Evoy, Marty Foley, Corey Rudl, Marlon Sanders,Micheal Campbell, Dr.Jeffrey Lant, Patrick Anderson and Micheal Henderson. The information we learned from them has taken months off our learning curve.
| | How to Market Your Website by Creating a Web Presence - Part 2Written by David Notestine
Strategic trusts are made up of energy, time, trust, communication and commitments towards these opportunities. Over time, as one learns to work with one another and you become dependant upon each other, trust is born. Employees, other websites and webmasters, software, product suppliers, cgi scripts, advertising relationships, repair people, sales people, lawyers, accountants, customers, competitors, bankers and basically every person or mechanism you become involved with in your business becomes either a failed or successful strategic alliance. Successful ones are those that pay off in profit or helping you to reach your goals. The failed ones go away and gradually you collect successful ones with your business also becoming successful.How do you find successful opportunities? Whether you are a successful businessperson or one just starting out, think what it might take to be successful. In beginning, in a real world business, if you have a storefront or an office, you may have to go out and build opportunities. An insurance salesperson that joins Chamber, goes to church and is involved in their community is building a luck base for opportunities that enable them to sell insurance policies. They are building roads to their business. Thus, potential customers will call and visit when they need insurance. It's a numbers game. The more people that know what insurance salesperson does as a profession, more sales that will be produced by sales team. These roads could include 8 x 10 signs in windows of other shops on your block. Running newspaper ads, banner advertising, etc, are also roads that point to your business. It's same for your website. Build roads and have signs that point to it and keep building them. Never stop or your business will become stagnate. Then, you must have content that makes your customers keep coming back. With roads to your business, visits will start immediately. Put enough signs up today and you will get a few visitors tomorrow. The more signs you put out, more visitors you will get on any given day. If you have 100 signs out and you get 10 visitors a day, put out 200 signs and you will get 20 visitors a day.
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