Still trying to succeed online without a listserver? It ain't gonna happen!

Written by Dr. Jeffrey Lant

Your #1 online success tool is a listserver. If you don't have one you are NEVER going to succeed online. Here's why.

A listserver is a handy piece of software which enables you, atrepparttar press of a single button, to deliver a message to every single person on any given list. The listserver is important becauserepparttar 124410 list it delivers messages to is important. Indeed, I'll go so far as to say:repparttar 124411 business is your list,repparttar 124412 list is your business.

Companies which are making money online are making money because they're 1) building their crucial email list and 2) using a listserver to deliver regular messages to it.

What can these messages be?

* a company newsletter * information about products and services * usage information, so that customers get more value from what they buy * specials, sales, offers, discount coupons, etc..

In short,repparttar 124413 listserver enables you to runrepparttar 124414 most customer- centered business imaginable, keeping your vital information in front of prospects in ways impossible inrepparttar 124415 "real world" and for a trifling cost.

When you've got a listserver, you're able to wake up inrepparttar 124416 morning with a dandy idea for motivating your prospects... sit down at your computer and write your client-centered message (or reuse a message that has worked for you inrepparttar 124417 past), and, by hitting a single button, get that message out IMMEDIATELY to every single person on your list. Want to update prospects inrepparttar 124418 afternoon? No problem! Create another message and send it out to your list! Your prospects will have it in minutes!

Check Your Server!

Written by Dale Sexton

Do you use your own virtual server to send out your magazine? I do. Be warned, I have discovered bad things that can happen when you don't check your server before you send to your list.

Last week, I was getting ready to send out to my subscribers. Earlier inrepparttar day,repparttar 124409 owner ofrepparttar 124410 server warned me that it would be down for upgrades. I worked onrepparttar 124411 newsletter waiting forrepparttar 124412 server to come back up. When it did I started testing my newsletter, sending it out to myself (or so I thought).

The software I use lets me add or changerepparttar 124413 list before I send out my email. As far ad I knew, I added only myself to that list. I tested several times working on different aspects ofrepparttar 124414 newsletter, trying to make sure links worked, color was right, images worked, and plain text looked good.

I even amused myself sendingrepparttar 124415 'test' mails from R.M.(rim) Ryder withrepparttar 124416 address of .

The newsletter was being sent to my email address, so as far as I was concerned, everything was working perfectly. I putrepparttar 124417 finishing touches onrepparttar 124418 newsletter and sent it to myself again when I got an email that made me pale.


You have sent me 6 emails inrepparttar 124419 last 10 minutes! I have Unsubcribed! Stop sending NOW!"

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