Steps to Optimizing Your HTML Code

Written by Shelley Lowery

Your key to success in online marketing and promotion is your web site. From your title, keywords, meta tags, and text, to your over all site design, each plays a very important role when optimizing your site. If your site doesn't rank inrepparttar top 10 or 20 when doing a keyword search atrepparttar 118059 top search engines, your target audience won't be able to find you.

About 80 percent of all web site traffic originates fromrepparttar 118060 eight major search engines. Most people will go to a search engine, type in a keyword or keyword phrase and look through repparttar 118061 top 10 - 20 results. Most ofrepparttar 118062 time they'll find what they're looking for inrepparttar 118063 first 10 results. The percentage of click throughs are even smaller. Listing nearrepparttar 118064 top and grabbingrepparttar 118065 attention of your target audience isrepparttar 118066 top priority. There are many components of your web page that you should pay close attention to when preparing it for listing in a search engine.

The first step towards improving your listing is selecting repparttar 118067 best keywords and keyword phrases that best reflect your web page. Keywords arerepparttar 118068 foundation of your web presence inrepparttar 118069 search engines.

* Keywords

To help you choose effective keywords and keyword phrases, there are two important steps. First of all, get a Thesaurus and investigate synonyms for your original keywords. Write these words down on a sheet of paper. Next, perform your keyword and keyword phrases search atrepparttar 118070 major engines. Pay close attention torepparttar 118071 web sites that rank 1 through 10. Viewrepparttar 118072 source code of these pages. Pay close attention to their placement of keywords inrepparttar 118073 , <META> and <ALT> tags. Next, do a search for your competitor's web sites and view their HTML source code. Noticing patterns is your key to ranking above them.<p>* <IMG ALT> Tags<p>An image alt tag follows your graphic address or url in your html code. These words will be displayed in place of your graphics through an older browser or when your visitors have their graphics turned off. To fully optimize your graphics, insert several of your keywords in<IMG height=12 src="/the2.jpg" alt="repparttar 118074"> alt tags of<IMG height=12 src="/the2.jpg" alt="repparttar 118075"> graphics located at<IMG height=12 src="/the2.jpg" alt="repparttar 118076"> top of your pages.<p>Example: <p><IMG SRC="wsmain.gif" WIDTH="318" HEIGHT="62" ALT="Webmaster Resources - Free resources for<IMG height=12 src="/the2.jpg" alt="repparttar 118077"> webmaster" BORDER="0"> <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>HTML Editors</h2><font size="2">Written by Richard Lowe </font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> <br> <font size="2">So you want to create a web site? Great idea! There are few things in this world as satisfying as creating a good web site and having other people look at it, comment on it and like it.<p>You have many choices in<IMG height=12 src="/the2.jpg" alt="repparttar "> tools that you use to perform this act of creation. If you already know HTML or if you are a "purist", you can just use<IMG height=12 src="/the2.jpg" alt="repparttar 118058"> simplest, most basic program of all - Notepad. In fact, many webmasters do just that, and many of<IMG height=12 src="/the2.jpg" alt="repparttar 118059"> best looking web sites are created completely by hand with no help at all from any other tool.<p>Some of<IMG height=12 src="/the2.jpg" alt="repparttar 118060"> editors that I have used over<IMG height=12 src="/the2.jpg" alt="repparttar 118061"> years are listed below, with a few brief comments about each. There are many other editors on<IMG height=12 src="/the2.jpg" alt="repparttar 118062"> market, some good, some bad.<p>Notepad [Free with operating system]<p>Many people just use Notepad to edit their HTML files. What is Notepad? It's<IMG height=12 src="/the2.jpg" alt="repparttar 118063"> text editing program that comes with all versions of Windows. Notepad is extremely simple, which more or less means you get to do everything (and I mean everything) by hand. Personally, I like to use Notepad occasionally to make quick and dirty edits to my web site when Dreamweaver or Frontpage 2000 won't do<IMG height=12 src="/the2.jpg" alt="repparttar 118064"> job.<p>NoteTab Light [Freeware]<p>NoteTab Light is a replacement for Notepad which is intended to include some extensions to make editing HTML easier. It's simple and easy to use, but not extraordinarily powerful.<p>Arachnophilia [Careware]<p>This is an excellent HTML editor with many features. If you like editing HTML and don't really want a WYSIWYG interface, then this is probably<IMG height=12 src="/the2.jpg" alt="repparttar 118065"> editor for you. Highly recommended. By<IMG height=12 src="/the2.jpg" alt="repparttar 118066"> way, this product is "care ware", meaning if you keep it you must "care" for a short time.<p>NoteTab Pro [Shareware - inexpensive]<p>This is a very powerful and cheap HTML editor. It has a dictionary, clipart, a handy global-replacement feature and lots of other things to help make<IMG height=12 src="/the2.jpg" alt="repparttar 118067"> webmaster's life easier.<p>FrontPage 2000 [Very expensive] <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-Steps_to_Optimizing_Your_HTML_Code-18059.htm">></a></td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src=""> </script> <noscript> <a href="" target="_top"> <img src="" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>