Steps To Successful Search Engine Optimization

Written by http://www.earthquakestudios.com


Like most marketing techniques that are worthrepparttar time & money invested, search engine optimization requires a strong commitment and a bit of patience. Well, actually, alot of patience! Fortunately, it’s an investment that will reward you quite well if you followrepparttar 127740 proper steps to accomplishing high-ranking “organic” search engine placement. By “organic” we mean not a pay-per-click listing that so many people waste tons of cash on with Google Adwords or Overture’s pay-per-click marketing system.

The reason that you must have patience when trying to rank high inrepparttar 127741 organic listings is simply that there is no exact science to achieving this. Many companies claim that they can get your site listed inrepparttar 127742 top ten within weeks. In fact, they may be able to get one page ranked high for one obscure keyword on one obscure search engine that no one visits! There is no quick way to getting ranked inrepparttar 127743 top ten for your most desirable keyword, as most search engines only visit your site maybe once a month, and sometimes alot longer than that, after you submit. You must takerepparttar 127744 time to optimize each and every page for each search engine that you wish to rank highly. Read further if you want to find out aboutrepparttar 127745 basic steps to reaching your search engine optimization goals.

Simply submitting your site and then hoping forrepparttar 127746 best is not an effective strategy. Instead, you must understandrepparttar 127747 process to achieving top rankings inrepparttar 127748 major search engines, and then do something about it. To industry insiders, this process is known as search engine optimization or SEO.

1. Keyword Selection - Perhapsrepparttar 127749 most difficult step in search engine optimization, choosingrepparttar 127750 best keywords and keyphrases for which to optimize is extremely important. If you choose keywords that nobody is searching for, then you are wasting your time. Even worse, choosing keywords that are too competitive can become a potential deadend. Furthermore, if you choose keywords that are not related torepparttar 127751 type of product or service that you offer, then your visitors will never make a purchase.

The solution? Make a list of relevant keywords that balance both popularity and competition. Using specialized software really helps in this difficult task. There are many software packages out there that will help you do this quickly and easily, but keep in mind that prices aren’t typically cheap. However,repparttar 127752 amount of time that you can save by utilizing one of these powerful tools can really pay off in no time at all.

The 3 Essential Components of a Search Engine Optimization Campaign

Written by Matt Hockin


Everyday,repparttar Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers onrepparttar 127739 Internet find products and services by usingrepparttar 127740 Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services onrepparttar 127741 Internet.

Unfortunately, only 7% of all websites are visible byrepparttar 127742 search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.

The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:

To achieverepparttar 127743 best overall, long-term search engine positioning, three components must be present on your web site:

1. Content component (Your web page text.) 2. Link component (How you link your pages together.) 3. Link Popularity component (The in-bound links to your site.)

1) The Content Component

The most important part ofrepparttar 127744 content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site onrepparttar 127745 search engines, your web pages must contain keyword phrases that matchrepparttar 127746 phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.

2) The Link Component - Internal Linking

The strategy of placing keyword-rich text on your web pages is useless ifrepparttar 127747 search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links.

3) The Link Popularity Component - Acquiring In-Bound Links

The "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website.

95% ofrepparttar 127748 battle of getting high rankings atrepparttar 127749 search engine is acquiring quality and relevant links pointing to your web site. Ever since Google enteredrepparttar 127750 search engine market, allrepparttar 127751 major Search Engines have started using links asrepparttar 127752 primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."

For example,repparttar 127753 heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "PageRank" web site ranking algorithm at their web site http://www.google.com/technology/... "PageRank relies onrepparttar 127754 uniquely democratic nature ofrepparttar 127755 web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more thanrepparttar 127756 sheer volume of votes, or links a page receives; it also analyzesrepparttar 127757 page that castsrepparttar 127758 vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

As Google explains, Links and PageRank are critical to ranking high inrepparttar 127759 search engines. In fact, inbound links andrepparttar 127760 text within those inbound links account for 95% of effective search engine optimization.

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