Everyday, Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on Internet find products and services by using Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on Internet.Unfortunately, only 7% of all websites are visible by search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.
The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:
To achieve best overall, long-term search engine positioning, three components must be present on your web site:
1. Content component (Your web page text.) 2. Link component (How you link your pages together.) 3. Link Popularity component (The in-bound links to your site.)
1) The Content Component
The most important part of content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on search engines, your web pages must contain keyword phrases that match phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research.
2) The Link Component - Internal Linking
The strategy of placing keyword-rich text on your web pages is useless if search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links.
3) The Link Popularity Component - Acquiring In-Bound Links
The "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website.
95% of battle of getting high rankings at search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered search engine market, all major Search Engines have started using links as primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."
For example, heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "PageRank" web site ranking algorithm at their web site http://www.google.com/technology/... "PageRank relies on uniquely democratic nature of web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than sheer volume of votes, or links a page receives; it also analyzes page that casts vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
As Google explains, Links and PageRank are critical to ranking high in search engines. In fact, inbound links and text within those inbound links account for 95% of effective search engine optimization.