Web Design: Stepping Into Your Client’s Shoes

Stepping Into Your Client’s Shoes

Written by http://www.earthquakestudios.com

Have you ever sat down and really spent some time surfing through your own company website? Are there any broken links? Are you happy with repparttar

functionality and repparttar 132171

graphical interface? Is it easy to navigate and find repparttar 132172

services that you are looking for? Well, if you haven’t done this, we strongly suggest that you do. You could be losing tons of customers simply because your website is not up to par with today’s standards and does not properly deliver repparttar 132173

valuable sales information that potential customers are looking for.

It may seem difficult at first, but try to put yourself in your customer’s shoes and take a long look at repparttar 132174 message that your website delivers to repparttar 132175 public. Pretend that you are a potential customer and it’s your first time ever visiting your company website. Let’s start by visiting repparttar 132176 home page. Does it contain “sticky” content that is visually and mentally appealing? That is, does it have what it takes to keep today’s savvy consumer clicking through your site. Customers are getting more and more knowledgeable about repparttar 132177 Web as time passes by, and their time is extremely valuable. They are accustomed to getting what they want and when they want it. If they aren’t impressed right from repparttar 132178 get-go, they will simply move on to repparttar 132179 next company, in search of repparttar 132180 product or service that your website could not provide. Your home page is a VERY important, if not repparttar 132181 most important, part of your overall website. Take repparttar 132182 time to figure out exactly what your customers are looking for and make it readily available on your home page, or at least have a prominent link to repparttar 132183 product or service in plain sight. Try to create headlines that grab repparttar 132184 viewer’s attention and make them ask for more.

Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising

Written by Dina Giolitto, Wordfeeder.com

So you're on repparttar

computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in repparttar 132170

car and sail down repparttar 132171

highway with all repparttar 132172

windows down and your hair flapping in repparttar 132173

wind. But before you call it quits for repparttar 132174

day, you have to look up just one more thing. Maybe it's web marketing, maybe you want to buy some artwork to hang in your office. Off to Google you go.

You type in repparttar 132175 magic words, whatever they are, and watch as a list of websites flows down repparttar 132176 page. You click on repparttar 132177 first one, and it's an instant assault on your eyeballs. Ten glaring banners, flashing like Vegas at midnight. One of those annoying hover ads that follows you as you scroll and won't let you read anything until you click repparttar 132178 corner. Some sparkly things "snowing" down repparttar 132179 page. Frantic messages screaming things like BUY NOW! LAST CHANCE! INSTANT SUCCESS CAN BE YOURS. A picture of a grinning guy who reminds you of your creepy Uncle Lester.

You click away. Not today, not any day. You don't care what that guy is selling or even if he's giving something away, because his presentation is god-awful. Just when you thought you'd escaped repparttar 132180 mayhem, a sneaky little window pops up: "WHY DID YOU LEAVE THIS SITE? Please fill out this quick survey!" Are they kidding? You consider typing something offensive in repparttar 132181 "Leave Your Comment" box, but figure it will only encourage someone to spam you with unwanted offers.

We're all familiar with this web-surfing experience. It's downright unpleasant. What's your opinion of someone who pitches their company in such a loud and desperate manner? Do you believe all of their pie-in-the-sky promises? Do they strike you as company run by people who are intelligent, honest and reliable? Are you going to whip out your credit card because they tell you to?

Of course you're not. Being repparttar 132182 loudest, repparttar 132183 brightest, repparttar 132184 busiest and repparttar 132185 boldest may attract attention, but it does not bring sales. That's something to remember when you're creating your own company website. What DOES attract and keep new customers coming back? A simple, tasteful web design. An easily navigable site. Copy that's crisp, clean, and interesting.

Here are 7 reasons to tone down your advertising:

1. Flash is just too flashy. A flash presentation can be creative and unique, but is it really needed for what you offer? Will that kooky winking clown-head in repparttar 132186 corner really make repparttar 132187 sale for you? Even if you find a really excellent designer who can put together an incredible high-tech Flash feature, consider repparttar 132188 harried web surfer. She's been clicking all day; do you really think she has repparttar 132189 patience to stand for one more mini-movie?

2. Too many messages cancel each other out. Ever try to read one of those pharmacy circulars when you're tired? All of those big red words emblazoned across repparttar 132190 page. Headlines crammed in beside blown-out price points and cheap photography. It isn't easy! If you try to cram a whole bunch of words on your website, guess what? Not one of those messages is going to be read, let alone remembered. The eye doesn't know where to look! Try a visual whisper instead of a scream. Make your point as best you can, but take care to leave whitespace so repparttar 132191 eyes have a resting place where they can digest what you've said.

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