Some might consider it unethical and even illegal so USE AT YOUR OWN RISK ( We take no responsibility for any conflict, legal or otherwise, that you may get into.)

By Justin Horth First published 13 Oct 2003 ------------------------------------------------------------ Hi,

Doesn't time fly when you're having fun?!

I'll let you in a little secret, time stands still for no man!! Especially when he's got an ezine to publish, websites to build, is moving to US in 4 weeks time, and doesn't exercise enough!!

Enough already.

How about optimising your website for a search engine? Do you know enough about that?

The best advice I've ever read came from Sumantra Roy. He publishes a nice 5 part email course that is really worth reading. The first time I read it, I couldn't wait for next part to arrive in my inbox.

http://www.acewebhits.com/1stsearch.htm

The basic idea is to make sure you optimise each page for a specific keyword phrase that is likely to be typed into a search engine, but to make sure it's not a phrase that is too popular and not give your site a chance at getting listed.

Then you will put that phrase in you html title tags and in h1 tag and then again mention phrase as much as contextually possible throughout page.

You can also think about naming page as yourphrase.html and even create it in a directory of your website called yourphrase.

Here's an example: I recently joined a program called morehitsmoreincome, and decided to quickly put together a mini-sales page for it.

All I did to get text was basically copy and paste a bit of it from main site itself, faqs etc. then I made sure I named it as moreitsmoreincome.html