Starting with Search Engines
Search engines are what makes web useable. When you want to find information about something you go to your favourite search engine and type in a few words (keywords) and you get a list of Web sites to choose from.
You read short description of Web sites on list, and click, off you go to look at that Website. If search engine has done its job correctly you find what you are looking for. If not you go back try a few other sites on list or do another search using different keywords.
Notice something very important - People don't search for a particular website - They search for a product or information to solve their current problem
When making you own Website you need to bear this process in mind. You make your website to solve a particular problem and you make it so search engines recognise that it solves that problem.
Search Engine Optimisation (SEO)
A whole industry has grown up around search engines. A quick search on Google for SEO gives over 15million results. These companies all offer to get your Website to rank high in search engines (see website ranking) .
They will optimise your site for this engine and then for that engine, these keywords etc etc etc…
Its not surprising that anyone making their first Website feels a little overwhelmed when it comes to submitting their website to scrutiny of