There are so many ways to run a home business and so many people telling which way is right way, sometimes you just get lost. Here are some simple suggestions that continue to help me build my home business.
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I'm a big fan of pay per click advertising. And Google AdWords is my favorite PPC search engine. The reason is simply that I can often get lots of traffic for a reasonable price.
Too many people think that free traffic through search engine optimization is only way to go. And alternatively, too many people think that PPC traffic is only way to go.
Well, there's nothing wrong with using both. By all means, if you can get free traffic from search engines, then do it. Nothing beats that. But you probably won't get all traffic you could get that way. There will probably still be relevant keywords for which you're not getting traffic.
PPC advertising will let you get traffic for any keywords that are relevant to what you're advertising. And if I can pay someone $1 and they'll pay me more than $1 in return, then I consider that to be a good deal.
Download a free copy of my Google AdWords Checklist. If you're not already a PPC wizard, then it will help you streamline your PPC strategy. And I continue to update it.
Once you have a Google AdWords campaign that's making money, then you'll probably want to try it out on other PPC search engines. Sometimes it will work out, and other times it won't. But it's worth spending a few bucks to give it a shot.
Kanoodle is one of fastest growing smaller PPC search engines (Google and Overture are two big ones). They aren't competing with Google, but they're gaining ground and adding more features to their system. I think they're worth checking out. In fact, I have used them myself.
If you're ready to branch out, then you can get $5 of clicks from Kanoodle at absolutely no cost. You can try them out before you even get out your wallet. Just click link below to give 'em a whirl.
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The biggest obstacle for me in doing business online has been, and probably always will be, coming up with ideas for what to do. What can I offer people that they will be willing to pay me for? That's always question on my mind. As time goes on, I come up with more and more answers, but it's never easy.
And I know that this is major problem that many other people face because I'm constantly hearing people talk about it.
Perhaps thing that's helped me answer this question most is going to conferences and seminars. I think I've benefited from this more than anything else I've spent money on.
Conferences help because each speaker usually talks for an hour or more about something that they do. Granted, sometimes a speaker just pitches you for an hour. But usually a speaker offers at least one good idea. But this is probably least important aspect of conferences.