This is second part of an article series in which you’ll find many tools that you can use to monitor your site’s search engine position and see how your do-it-yourself search engine optimization efforts are coming along.
The following tools are for monitoring your search results in three major search engines. It isn’t an all-inclusive list, but rather a highlight of some of tools you can use. (I’ll point you to one of master lists when we get into more general tools in part three.)
Using Your Google Site Information Page
I’ve covered this in an earlier article, but just in case you missed it, we’ll go over it again briefly here. (If you need more help following along, you can listen to one of my recent podcasts for a convenient audio walkthrough.)
Open up your browser and go to Google’s home page. Type in info:yoursitenameandsuffix. So if your site was ExactSeek.com you’d type info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Google’s search engine spider.
This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. It’s not 100% accurate as far as telling you all sites that are linked back to yours, but what you can learn from this is which backlinks matter.
From here you can also see last day Google spidered your home page.
To see this in action, click on first group of information links, “Show Google's cache of yoursitename.com” If you look next to word “cached” one first line, date is expressed also.
Sometimes it seems that cached time for yoursitename.com and www.yoursitename.com are different, so be sure and check both.
Finding Information About Your Site In Yahoo http://help.yahoo.com/help/us/ysearch/tips/tips-08.html
This document will tell you how to find out what sites are linking to you, give you results for how many pages of your site are in Yahoo, and more. Once you get to results page, you’ll be able to view your cached pages, etc.