Start a Business without a Masterplan for Success and You're 95% Certain to Fail!

Written by Jim Green


Fact: Only 5% of People Who Start a Business Make it into Year 6.

“95% of small business start ups fail within 5 years. Two-thirds of new employer firms survive at least two years, and about half survive at least four years.” (Source: Small Business Administration 2004).

How can this be whenrepparttar same US Government source claims that small firms represent more than 99.7% of all employers? Why isrepparttar 103544 failure rate so high? Here’s why. 95%of all start ups have no masterplan in position atrepparttar 103545 outset and in consequence flounder and sink without a trace.

What’s more, this alarming fatality quotient applies equally to offline and online enterprises. Even worse, tens of thousands more start a business every day and follow exactlyrepparttar 103546 same route to disaster.

Fact: Google lists in excess of 12,000,000 web sites offering advice on how to start a business - but how many I wonder emanate from people who’ve actually done it for themselves.

My site does...

I’ve founded, owned and operated dozens of small businesses – and I’m still doing it. I’ve also authored two widely-acclaimed bestselling hard copy books onrepparttar 103547 topic, ‘Starting Your Own Business’ (How To Books ISBN 1-85703-859-2) and ‘Starting an Internet Business at Home’ (Kogan Page ISBN 0-7494-3484-8); titles that sell in big numbers online at Amazon.com and offline in bookstores throughoutrepparttar 103548 world.

Now I’m unzipping my case notes spanning forty years of successful independent commercial activity to present you with an all-in-one masterplan to ensure success before you start a business – and to maintain momentum in tandem with your endeavors so that you don’t end up inrepparttar 103549 same place as 95% of start ups:repparttar 103550 dump truck.

The All-in-One Start a Business Masterplan doesn’t simply focus on getting you up and running. Asrepparttar 103551 Ultimate Start a Business Compendium it goes deeper, much deeper. In its 4 individual tutorials it aims atrepparttar 103552 creative heart of operating a small enterprise: how to start a business with failsafe offline and online strategies, how to avoidrepparttar 103553 crucial mistakes that cripple 95% of all start ups, and how to sustain progress with tried, tested, proven stratagems.

The Demise of the Mittelstand

Written by Sam Vaknin


According to a survey of German executives byrepparttar influential Ifo think tank, German business confidence rose in January forrepparttar 103543 first time in eight months - albeit imperceptibly, from 87.3 to 87.4. A poll conducted by ZEW, another brain trust, confirmed these findings. On past form, though, this confidence level heralds a contraction of 5-6 percent in industrial production.

This is consistent with other dismal figures: negligible growth, stiflingly high real interest rates imposed byrepparttar 103544 European Central Bank, an export-discouraging strong euro and a disheartening surge in unemployment to more than 10 percent. German woes are compounded by a global recession,repparttar 103545 evaporation of entire industries (such as telecoms) and a sharp, universal decline in investments.

The main victims arerepparttar 103546 Mittelstand -repparttar 103547 1.3-3.2 (depending onrepparttar 103548 definition) million mostly family-owned German small to medium enterprises (SMEs). Of every 1000 German businesses, 997 are Mittelstand by one liberal definition. The real figure is closer to one third. Strict criteria reduce it to one in thirty firms.

These differences of opinion reflectrepparttar 103549 fuzziness ofrepparttar 103550 concept which has more to do withrepparttar 103551 style of ownership and management and with a unique historic-cultural background than with objective, economic yardsticks.

The Mittelstanders formrepparttar 103552 backbone and trusty barometer ofrepparttar 103553 German economy. They engage close to 22 million workers and apprentices as well as well over 3 million "self employed" (owner-employees) - 70 percent of Germany's total active workforce. More than two fifths of all commercial turnover inrepparttar 103554 country are generated by them as well as halfrepparttar 103555 value added and one third of all exports.

The investment requirements of Mittelstand firms total $20 billion annually. But access to capital is narrowing. Tottering local banks are risk averse,repparttar 103556 capital markets are lethargic, private investors are scared and scarce. The Basle 2 capital adequacy requirements will considerably increaserepparttar 103557 cost of bank loans to risky borrowers, as are most Mittelstand firms.

According to a survey by Kreditanstalt für Wiederaufbau,repparttar 103558 German state-owned development bank, one third of all companies found access to bank credits restricted last year. Inrepparttar 103559 12 months to March 2002, German banks approved 7 percent fewer new credits. Listed banks reduced lending by a debilitating one sixth.

According to The Economist, lending to Handwerk (craft) companies declined by half inrepparttar 103560 last ten years. Public sector savings banks, hithertorepparttar 103561 main source of Mittelstand financing, are hobbled by an increasingly intrusive European Commission. The Neuer Markt, touted as Germany's answer to NASDAQ, slumped by staggering 96 percent and is about to be merged out of existence.

The family is not what it used to be. Less than 40 percent of Mittelstand businesses are handed downrepparttar 103562 generations nowadays. Many are forced to introduce pesky outside investors and directors, or hired management. The banks are far more inquisitive than they used to be. A traditional long-term, epochal, business horizon gives ground to a quasi-American focus onrepparttar 103563 tyranny ofrepparttar 103564 bottom line. Capital spending, product development and job security all suffer.

Founders are often to blame, unable as most are to calmly contemplate their own death, or retirement and prepare a plan for orderly succession. It is at these junctions of regime change that most business failures occur, according to Sir Adrian Cadbury, author of "Family Firms and their Governance".

According to Creditreform, quoted by The Economist, a record 37,700 companies went under last year. The Financial Times putsrepparttar 103565 figure at 45,000. This year will witness another bumper crop. The figures, according torepparttar 103566 Institut für Mittelstandsforschung in Bonn, are even more harrowing. In 2001, 386,000 startups were liquidated and 455,000 formed to yield 69,000 new firms.

New startup formation is at a low ebb. In 1991, net creations amounted to 223,000, in 1995 - 121,000, in 1998 - 100,000. The picture is especially grim inrepparttar 103567 east. About 129,000 net new startups sprouted there in 1991. Butrepparttar 103568 dilapidated east succeeded to spawn only 6000 a decade later with its bloated and venal construction sector all but wiped out. Last year was only marginally better.

Half-hearted measures declared byrepparttar 103569 fragile coalition government on Jan 6 - grandiosely titledrepparttar 103570 "Mittelstand Offensive" - are unlikely to reverserepparttar 103571 tide of red ink. Less red tape, more generous financial support, simplified accounting and a fusion ofrepparttar 103572 country's cumbersome development banks will do little to helprepparttar 103573 flood ravaged east, for instance, where crumbling domestic demand cripples local entrepreneurship.

Eastern businessmen sorely lack management experience and skills. Their networks of customers and suppliers are thin onrepparttar 103574 ground. Most of them are single-product outfits. Successes are few and far between and usually involve foreign equity-holders. Luckily,repparttar 103575 labor market inrepparttar 103576 east is more flexible than its ossified and bureaucracy-laden western counterpart. Hourly labor costs - wages plus inanely vertiginous and generous social benefits - are also substantially lower inrepparttar 103577 eastern Lander.

An arthritic and worker-friendly regulatory framework and a pro-big business tax regime have, indeed, burdenedrepparttar 103578 Mittelstand. Still, if anything, Germany's labor market has been liberalized under Chancellor Schroeder's governments and tax rates went down acrossrepparttar 103579 board. One must look elsewhere forrepparttar 103580 causes ofrepparttar 103581 inexorable deterioration ofrepparttar 103582 country's SMEs.

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