No matter how large or small your company is, you could benefit from more experts selling your product or service. Hiring and training an in-house sales force is much too expensive for many small businesses. Even larger firms that already have sizeable sales departments could use help finding prospects and turning them into paying customers.
The easiest and cheapest way to build your sales force is to give customers a chance to promote your products and services. Satisfied customers not only know all about what you sell, but because they have tried your product themselves, they have more credibility with prospects. A prospect believes when a past customers says "Yes, I used it and it works great." No ad or commercial can speak as powerfully.
Create A Simple Referral Program Many customers will be delighted to tell friends about your product or service. You only have to ask. Say "I'm glad you got great results from our service. Please spread word. I would really appreciate it if you told a few people you know who could also benefit from our service."
You can offer a discount to new customers referred by existing customers. One store has a sign in waiting area "Tell a friend and you both save 10% on your next purchase. Ask for details."
Start Your Own Affiliate Program Back when Amazon.com was first staring out, founder Jeff Bezos was at a party. A woman who had just gone through a divorce told Bezos she wished she could sell Amazon's books about divorce from her web site.
The wheels started turning inside Bezos' head. Back at office he worked with his programming staff to create software to track sales that came from other people's web sites.
Today, affiliate systems like one Amazon created are number one marketing method on Internet. Services like MyAffiliateProgram.com and SimpleAffiliate.com offer affordable systems that are easy to set up. Your customers can paste a bit of HTML code on their web pages, then any sale that comes from their site is credited to their account.