Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business

Written by Patsi Krakoff and Denise Wakeman


1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them. 2. Having your own business blog gives you credibility and a forum where you can show your expertise. 3. Readers can comment directly onto your blog, creating interaction and interest. 4. No more waiting for your web designer to update your web site. 5. You can post to your blog yourself, about any issue, daily if you wish, and get it broadcast intorepparttar blogosphere instantly. 6. The search engines love blogs and will pick up your keywords easily, boosting your rankings, making it easier for people to find you onrepparttar 119659 web. 7. Customers are drawn to personality behindrepparttar 119660 business. Human voices convey intimacy beyond PR-babble. (To read about this topic read The Cluetrain Manifesto. The first chapter is available free online: http://cluetrain.com/apocalypso.html.) 8. You can network and build up a community of like-minded readers. You blog, people comment. Others blog, you comment. Before you know it, more people have heard of you and your business becauserepparttar 119661 buzz gets passed around. 9. You can test out new ideas and get instant feedback. Get your customers and prospects in onrepparttar 119662 act now and let them help you help them - invite them to talk back! Let them see how you develop your products and services and they can show you how to best to serve them.

The Worst Internet Marketing Strategy Ever?

Written by Jason Potash


Many people are downright frustrated.

And when you look at their internet marketing strategy, it's no surprise.

Yet, they all fall into a classic trap that can ruin your chances of online success before you even get offrepparttar ground.

Have you heard aboutrepparttar 119658 ultimate short-cut to success?

Ultimate short-cut? That's right.

Many are led to believe that this isrepparttar 119659 holy grail of marketing online.

But, if this is your idea of a perfect internet marketing strategy, think again.

Here's how it works...

It's easy. Create a crappy product and contact every 'sap' who has an opt-in list of 40,000 subscribers or a website that gets a few hundred hits a day. Then ask them all to promote your stuff.

Works like a charm, doesn't it?

If you've ever been onrepparttar 119660 other end ofrepparttar 119661 inbox, you know how annoying this can be.

Some person who sends you 12 emails out ofrepparttar 119662 blue, asking (begging) you to endorse his/her product.

For example, I recently received a similar email from someone asking me to promote an MLM product to my subscribers and customers.

First off,repparttar 119663 email was clearly a cut-and-paste job. It might have started with "Dear Jason", butrepparttar 119664 rest was a boiler plate email.

A big no-no when trying to get someone's attention and win them over.

And what aboutrepparttar 119665 product?

For all I know,repparttar 119666 product might have been white hot. But, MLM isrepparttar 119667 furthest thing from my subscribers minds. Not all of them, but I'll bet at least 90% of them.

The problem here?

One word: targeting

My subscribers and customers are notrepparttar 119668 ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a "how to pick a winning stock" mailing as well.

Unfortunately, you will also see this "spray-and-pray" internet marketing strategy in other areas.

Let me give you an example.

Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in?

Or, have you ever been asked to review a product that was about "snake breeding" or something way off in left field?

Have you ever received an email asking you to buy a drug that you have absolutely no use for?

The same rule applies: targeting

My advise? To really nail down your internet marketing strategy and hitrepparttar 119669 pavement running, here's a shortlist of things to consider.

>>> Hand Pick Your Partners Wisely

Notice I said "hand pick". Choose a few partners that you feel would be ideal candidates. Learn a bit about them and their business BEFORE you contact them.

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