Starbucks Coffee History

Written by Randy Wilson

To summarize something as phenomenonally successful as Starbucks coffee history might be a challenge. Many volumes have been written onrepparttar subject, it is examined and taught in business schools, and whole semesters are dedicated torepparttar 145510 marketing genius ofrepparttar 145511 company. The amazing success of Starbuck’s business model certainly deserves commendation if not adoration inrepparttar 145512 business world.

The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.

In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks wasrepparttar 145513 largest roaster in Washington with six retail outlets. In 1981repparttar 145514 small coffee company caughtrepparttar 145515 attention of Howard Schultz, a plastics salesman that notedrepparttar 145516 large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast,repparttar 145517 Swedish manufacturer that Shchultz represented here inrepparttar 145518 U.S.

In 1982 Starbucks coffee history was changed forever when Baldwin hiredrepparttar 145519 energetic Schultz asrepparttar 145520 new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated withrepparttar 145521 vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe’ latte’ and, as he observedrepparttar 145522 café patrons chatting and laughing joyously while sipping their coffees inrepparttar 145523 elegant surroundings, inspiration struck.

Coffee For Your Health

Written by Hilda Maria Sigurdardottir

Go Ahead…Have Some Coffee…

Many of us rely on coffee to get us going inrepparttar mornings, wake us up inrepparttar 145509 afternoons, and prepare us for that special business meeting. Go ahead, have a cup of coffee. It’s much healthier than you may be thinking right now.

Coffee isrepparttar 145510 most consumed beverage inrepparttar 145511 world. No matter where you go, coffee is usually available. Yet, until recently there’s been very little research onrepparttar 145512 effects of coffee on our health. The researcher’s are waking up however. There have recently been studies completed on a variety of health benefits to drinking that simply delicious cup of coffee.

In a study in Italy, it was proven that that brewed coffee contains many antioxidants and consumption of antioxidant-rich brewed coffee may inhibit diseases caused by oxidative damages. When compared to other caffeine containing beverages like tea and cocoa, coffee proved to berepparttar 145513 best in helping to prevent disease.

Caffeine in Coffee - Good or Bad?

The caffeine in coffee has often been a source of concern for many. Most people have problems sleeping when they drink coffee right before bedtime. Others will drink coffee to give them that boost of energy caffeine provides. Some even feel their heart rate increase if they drink too much coffee.

Did you know there are also benefits torepparttar 145514 caffeine found in coffee?

Coffee intake (due torepparttar 145515 caffeine) was associated with a significantly lower risk for Alzheimer’s Disease, independently of other possible confounding variables. These results, with future prospective studies, may have a major impact onrepparttar 145516 prevention of Alzheimer’s disease.

Another benefit of drinking coffee has been studied in China. Their research clinically provedrepparttar 145517 caffeine in coffee helps to prevent Parkinson’s disease. Many of us have been led to believe that caffeine is bad for us. True enough, large quantities may hurt us, butrepparttar 145518 evidence is strong forrepparttar 145519 benefits it provides.

Coffee -- Healthy Tonic forrepparttar 145520 Liver?

Studies completed in Japan indicated that people who drink more than a cup of coffee a day are less likely to develop liver cancer than those who do not, Japanese researchers say. Coffee also helped lowerrepparttar 145521 risk of cirrhosis ofrepparttar 145522 liver. Chlorogenic acid present in coffee beans has been proven in studies to also reducerepparttar 145523 risk of liver cancer. Harvard Medical School completed a study in 2004 that strongly suggest coffee has preventative qualities for Type 2 diabetes and insulin resistance. The authors found an inverse association between coffee intake and type 2 diabetes after adjustment for age, body mass index, and other risk factors. Total caffeine intake from coffee and other sources was associated with a statistically significantly lower risk for diabetes in both men and women. These data suggest that long-term coffee consumption is associated with a statistically significantly lower risk for type 2 diabetes.

Coffee and Physical Fitness

The amounts of water, carbohydrate and salt that athletes are advised to consume during exercise are based upon their effectiveness in preventing both fatigue as well as illness due to hyperthermia, dehydration or hyperhydration.

The old issues concerning coffee and caffeine were that it acts as a diuretic, thus causing more fluid loss during activity. Studies have caused researchers to re think this point. These studies suggest that consuming caffeine does not have this effect and can even have beneficial effects on keepingrepparttar 145524 body fit.

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