When you think of software and personal computers (PCs), you think Microsoft.The global software giant dominates PC market in both penetration and pocketbook.
It seems you can't go a single day without seeing at least one news story and several advertisements for Microsoft or a Microsoft product.
But that doesn't mean Microsoft dominates in every corner of market; in fact, as software behemoth gets bigger, numerous niche software offerings spring up to fill in gaps left in Microsoft's wake.
As you'll see, a couple of these niche software programs have managed to either beat Microsoft to punch, or even steal market share away from seemingly invincible company.
** FeedDemon ** FeedDemon software ($29.95) enables you to subscribe to and read RSS Feeds (Real Simple Syndication).
RSS has emerged as preferred way to share news and other content with subscribers across Internet without use of email.
The advantage to subscribers: as news, blogs, or other content updates somewhere online, subscribers receive virtually instant notification just by opening up their reader.
This represents a huge time savings since subscribers can receive updates without surfing individual sites to chase down stories or wading through piles of spam to find content they actually want.
The advantage to publishers: no worrying about whether email notifications, news releases, or blog updates made it past spam filters or unreliable mail servers.
Though many free RSS reader software packages exist (just do a search on Google.com for "free rss reader"), FeedDemon offers an unmatched suite of tools that enable serious RSS subscribers power and flexibility to mix and match feeds, including new "POD Casting" craze where content providers syndicate audio content (MP3) over web.
Available from www.bradsoft.com/feeddemon/, FeedDemon sets standard for RSS readers in a market that Microsoft has yet to even address with any of its software products.
I'll make a daring prediction here: watch for Microsoft or another large player to purchase FeedDemon rather than try to reinvent wheel and build a product brand themselves.