According to recent release of Google Patent Application, many of things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.
All of those folks trying to "beat system" with doorway pages and invisible text are about to be (or have already been) punished by Google Algorithm.
Why are things changing? Because Google wants to remain premier search engine, which means returning content that matters to people doing searches. It's true, marketers are not Google's primary customer. People using search engines to find information will always remain Google's #1 priority.
Think about people using search engines for a moment. Wait, forget about them Ė think about yourself for a moment. When you turn to internet for answers, what do you want? I may be an oddball, but when I'm looking for an answer to my question, I want, yes - an answer to my question. Your prospective customers are no different. To quote Dr. Phil, "People want what they want when they want it." Are you giving it to them?
If you're not giving them what they want, they probably won't give you what you want ( their attention, their contact information, and their money.) But there is one thing you can do that will inspire them to visit your site, make them open your offer, and improve your search engine positioning all at same time.
So what is one thing thing?
Provide content. Content is King and content means articles. Content means information that addresses that web searcher's issues and needs.
And it's what Google expressly wants from you. It's what Google needs in order to remain premier search engine. It's what Google will return in very top positions of search results, even for most popular keywords. The Patent Application makes it clear that doing this one thing is going to have a bigger impact than all keyword stuffing and optimization you can do.
All you have to do is write a short (400-800 words) article on any topic that might be of interest to your target market. If you sell computers, write a review of some recently released technology. If you are a consultant, explain how companies can improve using some of handy tips and tricks you know.
Your tips and tricks don't have to be "magic" of your offering. You don't have to give away store. There are some things that you consider quite fundamental in your industry - and there are thousands of newcomers who don't yet know fundamentals. Through your articles, you will be expert who shows them ropes. Imagine how much this elevates their opinion of you. You become an instant guru.
You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them.
For instance: I use Article Marketer (www.articlemarketer.com) to distribute my articles to thousands of newsletter editors for publication. It costs me $39.95 to distribute as many articles as I want for three full months. It's a great bargain.