Springtime is associated with rebirth and a new beginning. It's also a particularly auspicious time to start a new marketing campaign. A portion of Christmas shopping debt has been settled and shock induced by a pile of holiday bills has worn off. In addition, numerous studies show that increased sunlight tends to improve people's mood, which often manifests itself by increased consumption of goods and services. Here are three techniques you can use to follow lead of retail outlets and make weather work for your business:

Not only do Search Engines love them for there Content Rich pages, you also have ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has .XML extension.

This is your "Site Feed URL".

You'll usually locate it within your Settings area of Blog control center.

Here's what mine looks like as an example: http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I've provided links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at most.

If you already have accounts with My Yahoo! and My MSN, read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you'll be taken to your Yahoo! page immediately.

What you want to do next is go look under Yahoo! search box to left and click on "Add Content" link.

This will bring you to a new page.

From there, over to right by "Find" button you'll see an "Add RSS by URL" link, click on it.

A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into web form and click on "Add" button.