Spike TV - Know Your Audience

Written by Nick Smith


What do Klingons, giant rubber bands, and monster trucks all have in common? They holdrepparttar fascination of every male onrepparttar 119611 planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, isrepparttar 119612 perfect example ofrepparttar 119613 power of knowing your audience and giving them what they want.

In one week of watching Spike TV you can expect to see poker, ultimate fighting, demolition derbies, cop shows, kung fu movies, school bus figure eight racing, pyrotechnic explosions, Klingons, customized cars, Chairman Tamori, giant rubber bands, sports superstars, Captain James T. Kirk, video game awards, Japanese trivia shows, dating competitions, MacGyver, and monster trucks. And that is only a partial list of what Spike TV offers men.

When it comes to your small or home business, knowing your audience, giving them what they want, and letting them know it's there forrepparttar 119614 buying are essential steps to establishing a consistent income.

Knowing Your Audiencerepparttar 119615 Spike TV Way

The creators of Spike TV saw an opportunity inrepparttar 119616 television industry to create a network marketed toward a huge, almost completely neglected demographic of men. By creating a product men would be interested in (did I mention MacGyver?) and packaging it to succeed, they pavedrepparttar 119617 way to truly becomerepparttar 119618 "first network for men." Follow these steps to find out who your audience is and what their habits are.

First, categorize your potential customers or clients according to their similarities. You may create these groups based on age, socioeconomic status, gender, political activity level, or any other characteristic that is

How To Promote Your Hotel Website Effectively - And For Free!

Written by David Carruthers


The old adage - "build it and they will come" has been disproved as a fallacy time and time again. As a hotel or guesthouse owner it is crucial that you understand that you need to do more than just build your site. But how do you go about promoting it to potential guests?

You have probably heardrepparttar buzzwords - optimisation, search engine submission, rankings, tracking, reciprocal linking, analytics etc. Unfortunately these buzzwords describerepparttar 119610 activities you need to be doing to make your website visible torepparttar 119611 world and potential guests.

Of course as a busy hotelier it is difficult for you to findrepparttar 119612 time to learn all of these techniques and apply them to your website.

Can I suggest a free solution? Yes, completely free! Try Web Ceo.

Web Ceo can be downloaded free of charge (there are paid versions butrepparttar 119613 free version will be more than adequate for most independent hotels) from www.webceo.com. But what does it do?

Web Ceo takes you throughrepparttar 119614 process in distinct stages and includes great information about why each stage is necessary and how to to carry out each technique automatically (usingrepparttar 119615 free software).

Keyword Research This involves identifyingrepparttar 119616 keywords that web surfers use to search for your hotel (see Who's Looking For Your Hotel?). Web Ceo helps you identify these as well as recognising alternatives which are being searched for. The programme also provides you withrepparttar 119617 number of competitors who are seeking to be listed for similar keywords. By applying an index number you are then able to identify searches that may not be so competitive (eg 'London Hotels' has almost 8 million competitors whilst 'discounted London hotel' has only 800). You may then choose to target searches where you can achieve higher listings when optimising your web site.

Site Optimisation After identifying your keywords, Web Ceo then provides you with optimisation advice. Humans and search engines treat a web page differently! The key issue for search engines is information and Web Ceo helps you ensure your site is sufficiently optimised with your keywords, but not over-optimised (stuffed with keywords which could get your site banned fromrepparttar 119618 search engines). Site optimisation involves adjusting title tags, meta tags, content, positioning, alt tags etc. It does this before submitting your site torepparttar 119619 search engines.

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