Spammers, Scammers, and the Filters That Protect Us

Written by Robert Thompson

It never ceases to amaze me,repparttar things that show up in my mail box. As an AOL member, I have use of some ofrepparttar 127533 finest spam filtering technology inrepparttar 127534 world, but I still get at least three ofrepparttar 127535 following, each week: The Nigerian Scam, Unsolicited Hot Stock Tips, New Mexico Oil Strike Announcement, and Sexually Explicit Come ON's.

Do you think they could let me send and receive important business letters? Nooooo! Mention SFI, or have a link to an Affiliate Gateway in your signature block, and suddenly, you are considered a garbage eating dog spammer! Some things just aren't meant to be easy, but there are a few things we can do to work around these problems.

Spam Filters

I'm not going to get into this subject too much, except to say, they are some ofrepparttar 127536 finest and most frustrating tools onrepparttar 127537 Internet. Any time someone sends an unsolicited commercial message, it should be blocked byrepparttar 127538 filter. Spam filters assign points to different aspects of a message. Too many points, and a message is filtered out. Where problems arise is whenrepparttar 127539 filter fails to distinguish between legitimate commercial messages and those that are unsolicited.

There a couple of things that can be done to help insure that important messages are delivered.

1. Don't use affiliate gateway links in your signature block. Your message will be delivered. However,repparttar 127540 in bound filter will assign points if a reply has that link in it. The reply stands a good chance of being blocked byrepparttar 127541 filter.

2. Avoid using all capital letters inrepparttar 127542 Subject Line of your message. The spam filters will assign several points to your message for this. If too many points are accumulated, it goes inrepparttar 127543 trash.

Recognize a Scam

I'm sure most of you are familiar withrepparttar 127544 Nigerian Scam, or one ofrepparttar 127545 many variants. Some rich oil executive or a bastard prince has just died a tragic death. If you would be so kind as to sign a legal document stating He is your long lost cousin, and that You are his only surviving relative, You will be paid 20% ofrepparttar 127546 money safely stashed away in a foreign vault. Blah! Blah! Blah!

This scam has been around for years. However, many may not know thatrepparttar 127547 Nigerian scam is actually an effort to collect your personal information forrepparttar 127548 purpose of stealing your identity!

Once these cyber crooks have a person's personal information, i.e., Name, SSAN, DOB, Bank account info, they will systematically clean your clock! Not only will they empty any money from your bank account, they will also apply for and obtain bank loans, credit cards, and checking accounts in your name.

Yahoo!/Overture Site Match: A License To Steal

Written by Dean Phillips

Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offersrepparttar Yahoo! Search Inclusion under its own branded name--Site Match.

According torepparttar 127532 page info from Overture, submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!, AltaVista, AlltheWeb and other sites.

Summary of Site Match Benefits (according to Overture):

* More exposure for your site--reach more than 75% of active internet users

* A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb

* Frequent refresh of your pages--every 48 hours

* Daily reporting to track and optimize performance

* Pricing--Hybrid of Inclusion and Pay-Per-Click

Site Match uses a hybrid ofrepparttar 127533 old Inktomi paid inclusion program andrepparttar 127534 pay-per-click search listings. When you start a Site Match subscription, a non-refundable annual review fee is charged for setting up your account and for quality review of your pages. Once your pages are accepted intorepparttar 127535 program, a cost-per-click fee is charged for each lead driven to your site.

URL Submission (non-refundable annual fee, per domain) First URL: $49

Next 2-10 URLs: $29 each

11th URL and beyond: $10 each

Cost-Per-Click Fee:

Tier 1 Categories: $.15

Adult Automotive Books Computers & Software Dating Education & Career Entertainment & Attractions Jewelry & Watches Music & Video Office Other Reference Sports & Outdoors Toys & Baby Equipment Tier 2 Categories: $.30

Apparel Electronics Financial Services Flowers, Gifts & Registry Health, Beauty & Personal Care Home & Garden Professional Services Real Estate Telecom & Web Services Travel

Okay, now that we've gottenrepparttar 127536 preliminaries out ofrepparttar 127537 way, here'srepparttar 127538 real deal on Yahoo!/Overture's Site Match:

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