Spam Hysteria

Written by Robert Taylor

Let me start this article by stating I am vehemently opposed to spam and that it isrepparttar worst possible way to get your message out. Various groups have been trying to stop spam since it was first used onrepparttar 132825 internet. However, how can we stop or outlaw something which has never been clearly defined.

I have been unable to find a universally accepted, fits-all definition of spam. There are many ideas about spam and just what it really is. In my opinion it is receiving unsolicited email (email which you have not opted to receive). Even this definition must be applied judiciously and with a certain amount of common sense.

For example, a dear friend could forward an email which you find offensive. Should you be in a bad mood, you could report your friend for spam (and alsorepparttar 132826 originator ofrepparttar 132827 email your friend forwarded, even though it was notrepparttar 132828 originator's intent for you to receive this unsolicited email). In this situationrepparttar 132829 originator (who is innocent of wrongdoing) and your friend will most likely lose their ISP and web host provider simply because you are having a bad day. Is this fair?

More and more ezine publishers and article writers are being accused of spam and forced to fight their ISPs and web host providers. Many of these spam complaints are totally unfounded. In some cases it is because a person forgot they subscribed torepparttar 132830 ezine and when they receive it they say they have been spammed. In other casesrepparttar 132831 person has written an article which was published in an ezine accused of spamming. Here allrepparttar 132832 advertisers andrepparttar 132833 article writers are accused of spam and lose their ISPs and web host providers.

These advertisers and article writers did not commitrepparttar 132834 offense of spamming. They were accused by association. Most articles written forrepparttar 132835 internet are free for publication, which means anyone can use them as long asrepparttar 132836 articles and resource boxes remain intact. Unlessrepparttar 132837 writer is being paid forrepparttar 132838 article, there is no way of knowing when, how or by whomrepparttar 132839 article will be published.

The truly unfair method currently used to fight spam considers everyone accused of spam to be automatically guilty. The great majority of ISPs and web host providers shut you down without a second thought when you are accused of spam.

You are not given a chance to prove your innocence. Guilty or not, you are shut down. For most of those trying to make a profit onrepparttar 132840 internet, this is a sword hanging over their heads. Every time they write an article for publication or send out an ezine they are takingrepparttar 132841 chance of being unfairly accused of spamming.

No ezine publisher or writer in their right mind would ever considerrepparttar 132842 use of spam. Their livelihood depends on their ezines and articles, so why would they use something which would destroy that source of income?

Spam-Free Marketing

Written by Donna Schwartz Mills

I received an emailrepparttar other day from a work at home mom who recently started a small publishing company. She wanted to start selling advertising to other WAHM businesses but was concerned about bulk emailing them... with good reason.

Spam isrepparttar 132823 four-letter word that most offends those of us working online. Everyone with a website receives it and like bad art, we all know it when we see it. But also -like art- in a way, spam is inrepparttar 132824 eye ofrepparttar 132825 beholder. I have participated in discussions that disintegrated because each member had his or her own definition of spam and was angry at those who disagreed.

Inrepparttar 132826 offline world, it is perfectly acceptable to cold-call or snail mail a business to tell them about a product or service you offer. When I worked in an office environment, I took such calls allrepparttar 132827 time. Often, I said 'no thank you' and that wasrepparttar 132828 end of it. But every once in a while,repparttar 132829 call came in at justrepparttar 132830 time I was searching for such an item - and a sale would be made.

Of course,repparttar 132831 power and low-cost of email make this an inexact comparison. So what do you do when you have a product or service that you *know* your target market *needs* -- and you want to userepparttar 132832 power ofrepparttar 132833 Internet to let them know about it?


The keywords are 'target market.' Find out who they are by doing an Internet search to find them. Check out sites which include directories of businesses in your target market. Then, visit those sites - and send their owners a *personal* email pitching your product. Be sure to use their *names* and comment on something you learn about their businesses from their sites. If they offer newsletters, sign up for them and comment upon something you read there. This establishes a prior business relationship and is not considered spam by *most* people.

However, even this personal approach will offend *some* webmasters, and it will cost you a lot of time relative torepparttar 132834 number of people you reach. A more efficient means of getting your message out would be to join discussion groups geared to your audience and announce your product there.


But message boards and discussion lists have their own spam issues. When joining a list, you must read their guidelines and follow them. Sending out a blatant advertisement torepparttar 132835 members of a discussion list will not be tolerated - but you are welcome to describe your business where it is *appropriate* (i.e., someone asks where they can find a product just like yours and you announce that you just happen to sell that).

You are also allowed to put information in your sig line that directs people to your website - so whenever you contribute torepparttar 132836 discussion, you have an opportunity to promote your business.

When you join, sit back for a couple of days and followrepparttar 132837 conversation so you can get a feel forrepparttar 132838 tone ofrepparttar 132839 discussion,repparttar 132840 people involved and what is customary among them. Then, introduce yourself as a new member (which also give you an opportunity to bring uprepparttar 132841 subject of your business, website, product - withinrepparttar 132842 guidelines they set when you join).

An added benefit to marketing through discussion groups isrepparttar 132843 fact that you will build new relationships with other business people that can lead to joint ventures, assistance and even friendship. Inrepparttar 132844 offline world, it is similar to being part of a chamber of commerce or other networking group and it works just as well onrepparttar 132845 web.

Atrepparttar 132846 ParentPreneur Club, we have our own discussion group, PPC Advisory, where members brainstormrepparttar 132847 issues they face as work at home parents. To join, email < > .

Here are more of my favorite groups targeted to work at home parents. You'll find others specific to your needs by searching for them at < > and < >

< > This group is made up of members ofrepparttar 132848 Club Mom affiliate program. All members have websites with mom-related content and products, which makes them ideal partners forrepparttar 132849 Club Mom membership program. You must be an affiliate of Club Mom to be a member of this list.

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