Article Title: How to Brand/Market Yourself and your Online Business on a "Shoestring Budget"...or even for FREE (Revised)! Author Name: Craig Lock Line Space: 65 characters Category (key words): Internet, online marketing, internet marketing, writing articles Internet addresses: http://www.bridgeniche.com/stepstosuccess/ and http://www.craiglock.com http://www.craiglock.com Publishing Guidelines: This article may be freely reproduced electronically or in print. "We share what we know, so that others may grow."
"If you have knowledge, let others light a candle to it." - Margaret Fuller
(That's a metaphor, btw).
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HOW TO BRAND/MARKET YOURSELF AND YOUR BUSINESS ON A "SHOESTRING BUDGET"... OR EVEN FOR FREE (UP-DATED)
by Craig Lock
(Please excuse my long title!)**
Give a man a fish and you feed him for a day; teach a man to use
Internet and he won't bother you for months...or perhaps even years! (Sorry men... however, I presume this principle also applies to our women-folk!).
Here are some tips in writing some articles to "spread
word" about your business, as an internet marketing strategy... and especially on
smell of an oily rag"...
Me write an article! Yes, you can, because you know more about YOUR business than anyone else on this planet. And most importantly, I don't believe that you have to be a "pro" writer to write good articles.
HOW TO GET STARTED?
To "kick off"... Firstly pick a subject that YOU KNOW - a topic that pertains (nice word that!) to your area of business. You are
"expert" in it. Then write to HELP others by sharing your unique knowledge or experiences. I believe, it's
BEST MARKETING TOOL available.
And (can I begin a sentence with "an and" - yes)... You DON'T have to be a good writer to write articles.
My advice is just find your "natural style" by writing as you speak; as practicing writing in your "natural style" breeds confidence. Then submit your articles to ezines and announcement lists, like Article Announce, Free Content, Publisher Network, Article Xpress, FreeEzineContent, Free-Reprint-Articles, Netwrite-Publish-Announce and Article Publish. Those above are
ones we mostly use. Here is a list of seven ("lucky") of
more prominent Yahoo.com Article Announcement Groups:
http://groups.yahoo.com/group/aabusiness http://groups.yahoo.com/group/ArticlePublisher http://groups.yahoo.com/group/Free-Content http://groups.yahoo.com/group/Free_eContent http://groups.yahoo.com/group/Free-Reprint-Articles http://groups.yahoo.com/group/netwrite-publish-announce and finally, http://groups.yahoo.com/group/publisher_network/
First you have to subscribe to these lists (check out
others, as well some others, like
Topica lists under GOOGLE search engine).
We find this marketing method by far
most effective means of getting traffic to our various sites (and one thing then leads to another)... and best of all
form of BRANDING your business in cyberspace costs nothing, but a little time and effort!
Lately, all our marketing has been done through writing articles based on my experiences and knowledge (in internet marketing, writing, money and self help) and submitting them to
above-mentioned article announcement lists.
Often from there they get picked up by ezines with large readerships - from 10000 ...to even ones with millions of subscribers. True! These big ezine publishers are continually looking for new and quality content, particularly ORIGINAL and valuable material that can help others.
My advice is... Write about what you KNOW - your areas of knowledge and expertise, based on your unique life experiences. We find this strategy of SHARING relevant and practical information most effective of all in drawing traffic to our various web sites... and best of all, it helps others "out there in
vast void/realm of cyberspace". That is one of
main reasons why I write my various articles.