Here's how to multiply your writing sales by convincing clients to invest in long-term campaigns, instead of short-term individual assignments.

• Know short-term and long-term view results. A client approaches you to write a brochure. He may or may not know that his product can also benefit from other types of promotional pieces, such as ads, direct mail, news releases, websites, and so on, to sell his product or service. Your job is to educate client. The brochure may be first promotional piece in a consortium of promotional pieces. Here, you must know short-term and long-term view results of brochure.

The short-term view results are results brochure will achieve for client; and long-term results are results brochure will achieve/contribute for entire campaign. It answers questions, "How do results of this brochure fit into entire campaign?" and "How can these results be strengthened with other forms of promotional materials?"

Show client how a campaign that's comprised of a succession of assignments can achieve — and exceed — his expectations and outsell and outdo performance of a single assignment.

• Use "tie-in" services. Whenever a client approaches you with a single assignment, ask yourself what tie-in services can supplement single assignment. A news release achieves better results when it's accompanied with a photo. And a press kit — complete with press releases, photos, brochures, and company information — can achieve better results than a single press release. All of these extra tie-in services can turn writing a single press release into multiple writing sales.

by Ivon T. Hughes http://www.writerscontest.ca/

The experts are always telling us that getting paid for what you know is one of most effective, least time-intensive ways to make a buck. Well, if you know anything about money (and you don't need to be a financial whiz), writing articles for financial websites can be a very lucrative way to get paid for what you know.

We all understand that demand for your product is essential in any business. Well, how's this for demand: EVERYONE is interested in money. We want to know how we can earn it, save it, and grow it. After all, isn't making money your basic motivation for reading this article or subscribing to this newsletter? If you do want to make money, and you have any insight or even anecdotes about things like investing, business, family finances, taxes, or even being flat broke, there is a huge online demand for what you have to say. And surprisingly, you don't have to be a professional writer to get in game.

There are many different types of financial businesses that are always looking for articles (yes, even your articles) to use on their websites. Stock brokers need technical articles, as well as articles on how families like yours invest, and what they think about stocks and mutual funds. Even banks, insurance companies, and mutual fund companies are always looking for human interest stories about how money, or lack thereof, can affect families and individuals just like you, from all walks of life.