At least that is true when it comes to your web site address.

Have you ever joined one of many affiliate programs that creates a web site address, URL, for you to promote them that is longer than even best stretch limousine in town?

Even though all you have to do is click on it to get to where you want to be, when a URL looks like it is two blocks long, it takes away from message of your ad copy.

Worse still, many surfers take it upon themselves to visit web site you are promoting but ONLY after they remove your affiliate information.

This defeats whole purpose of your promoting an affiliate web site. It can cost you time and money.

So what is solution?

A URL Redirection Service.

Better still, is use of a FREE URL Redirection Service. Here are just a few of better FREE services online:

Free Redirect URL Service http://1st.to/

Their service gives you a FREE, easy to remember redirect-URL for your web site, and redirects user to your existing home page or URL.

Other features of their FREE service:

* You get a live-long redirect-URL for free.

* A counter is included in your account

* Lost password emailed to you

* Full Meta Tags Support

* You can ban people from entering your site by banning their IP address

For online marketing world, it is just as important to track your ad results. Knowing exact response rate to your advertisement enables you to know how well it performed and this knowledge can help maximize your profits.

If an ad is not performing satisfactorily, improve upon it. Change headlines, ad copies, graphics or layout and re-test ad. If problem lies with medium which you are using, dump it from your campaign.

Always test your ads on a smaller scale before launching full campaign. That's how successful marketers do theirs.

Tracking your ad results also allow you to verify that publisher has delivered his part of deal fully, especially if you are paying on a per-click basis.