"Sometimes Having It Shorter Is Better!"

Written by A.T.Rendon

Sometimes having it shorter is better.

At least that is true when it comes to your web site address.

Have you ever joined one ofrepparttar many affiliate programs that creates a web site address, URL, for you to promote them that is longer than evenrepparttar 131956 best stretch limousine in town?

Even though all you have to do is click on it to get to where you want to be, when a URL looks like it is two blocks long, it takes away fromrepparttar 131957 message of your ad copy.

Worse still, many surfers take it upon themselves to visitrepparttar 131958 web site you are promoting but ONLY after they remove your affiliate information.

This defeatsrepparttar 131959 whole purpose of your promoting an affiliate web site. It can cost you time and money.

So what isrepparttar 131960 solution?

A URL Redirection Service.

Better still, isrepparttar 131961 use of a FREE URL Redirection Service. Here are just a few ofrepparttar 131962 better FREE services online:

Free Redirect URL Service http://1st.to/

Their service gives you a FREE, easy to remember redirect-URL for your web site, and redirectsrepparttar 131963 user to your existing home page or URL.

Other features of their FREE service:

* You get a live-long redirect-URL for free.

* A counter is included in your account

* Lost password emailed to you

* Full Meta Tags Support

* You can ban people from entering your site by banning their IP address

* The status line ofrepparttar 131964 Browser only shows your redirect-URL (or not)

How To Track Your Online Ad Response

Written by Chee Wee

It is crucial for every marketer to accurately track his advertising results. Inrepparttar direct marketing industry, marketers trackrepparttar 131955 responses to their direct mail pieces so that they know which ads work, which headlines are winners and which products sell.

Forrepparttar 131956 online marketing world, it is just as important to track your ad results. Knowingrepparttar 131957 exact response rate to your advertisement enables you to know how well it performed and this knowledge can help maximize your profits.

If an ad is not performing satisfactorily, improve upon it. Changerepparttar 131958 headlines, ad copies, graphics or layout and re-testrepparttar 131959 ad. Ifrepparttar 131960 problem lies withrepparttar 131961 medium which you are using, dump it from your campaign.

Always test your ads on a smaller scale before launchingrepparttar 131962 full campaign. That's how successful marketers do theirs.

Tracking your ad results also allow you to verify thatrepparttar 131963 publisher has delivered his part ofrepparttar 131964 deal fully, especially if you are paying on a per-click basis.

The most basic way to track online ad results is to measure clickthrough - how many people clicked on your advertisement. There are other vital measurements such as conversion ratio. But measuring clickthrough is good for a start. I have outlined two methods of tracking clickthroughs below:

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