by Sharon Housley
Creating amazing software is only half battle. Telling world about your software is other half. With working capital, consider employing someone who specializes in software promotion. To work with an established reputable firm can esure success when marketing software. Two promotional companies that know software industry, and can provide valuable marketing advice and insight are: Shareware Promotions - http://www.sharewarepromotions.com Dr File Finder http://www.drff.com .
Outside of hiring professionals to market software, there are still a number of options for marketing software, in most cases, only investment will be time.
1. Post Press Releases to Online Resources If press releases or product announcements are sent out, consider posting announcements to websites, there are a number that allow for press release posting free of charge. The releases on these sites are occasionally picked up by publications looking for information or filler content. Another side benefit to these listings is increased link popularity, which helps with search engine ranking. A list of sites that allow for press release posting can be found under 'press release posting' A number are available at - http://www.softwaremarketingresource.com/pressreleases.html
2. Post Announcement on Usenet A number of Usenet groups allow for posting of announcements or press releases. Most of announce groups in Usenet contain 'ann.' in domain address. To locate topic specific announce groups consider searching Newsguy.com. A list of common software announce groups are listed below. comp.software.shareware.announce fm.announce
3. Post to Forums Forums also contain sections in which you can post announcements. If application is niche product, consider searching for topic specific forums in addition to general software announce forums listed below. Be sure to post any announcements in appropriately marked 'announce forum' http://www.small-business-software.net/forum/ http://forum.mypdacafe.com http://forums.digital-sea.com/ http://download.net/forums/index.php http://www.developers-forum.com/ http://v2.tlab404.com/forum