Software Marketing Creativity

Written by Sharon Housley


Marketing is about creativity. Outside of posting shareware on download sites there are numerous promotional opportunities available to independent software developers. The first thing that I’ll mention is developers need to take full advantage of their existing resources. Marketing or advertising should not be considered an expense. If done effectively, sales should exceed any time or advertising investment undertaken. Recently Dave Collins from Shareware Promotions http://www.sharewarepromotions.com created a graph to representrepparttar increase in traffic that a customer of his had experienced while using Dave’s services. A picture is worth a thousand words and it can be very effective in attracting new customers. Is your application one that will save time? Will it help students learn faster? Will it increase office productivity? Can that information be represented in a graph? Do you have real life testimonials, or information about how existing customers are using your software to deal with their every day business? White papers and customer testimonials can often be instrumental in attracting new customers.

Software developers need not look far to find inexpensive or free external resources for promoting their software. Buyers Guides are excellent, yet underused promotional vehicles. A number of different industries produce annual or semi-annual Buyer Guides to assist their readers in finding products that may interest them. Typically these guides offer a generic free listing or upgrade listings for a fee. Buyer Guides tend to have a long shelf life and can generate long term traffic.

User Groups are another excellent promotional source. Most User Groups conduct SIGs or Special Interest Groups. These groups usually meet monthly and address a different topic each month. Frequently they will distribute software promotional material in exchange for a door prize or group discount. Discounts are a great way to target specific markets. Consider providing volume discounts or discounts to specific sectors. The non-profit community, is particularly sensitive to budget costs, and will often recommend or promote software to others inrepparttar 124861 non-profit sector, if you provide a discount.

The Best Online Forums

Written by Jeremy Gossman


The Best Online Forums By Jeremy Gossman of UltimateWealthCreation.com

Post articles, questions, and answers to questions in forums. Followrepparttar guidelines of each forum on leaving your web site link. Usually they allow you to leave a short resource box or signature with your link.

Where to post:

http://www.wilsonweb.com/cgi-bin/ubb/ultimatebb.cgi http://msgboard.iverify.com/ http://www.marketing-strategy.org/index.htm http://www.web-source.net/cgi-bin/forum/forum.pl? http://www.thegurumarketer.com/forum/viewforum.php?f=1 http://associateprograms.com/discus/index.php http://www.warriorforum.com/forum/ http://ablake.net/forum/index.cgi http://www.webproworld.com/forum.php http://www.network54.com/Hide/Forum/184615 http://profits.cc/forum/index.php http://www.workathomenetwork.com/forum/ http://www.ozemedia.com/cgi-bin/webbbs/webbbs_config.pl

MLM Forums:

http://www.onlinemlm.com/gforum/gforum.cgi? http://friendsinbusiness.com/board1/index.cgi? http://www.mlminsider.com/forum/login.asp?target=default.asp http://www.mlmwoman.com/wwwboard/ http://kb.mlm.com/userSetSession.asp?c=&cpc=&cid=&t=opt2

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