Even though technology is readily available and even affordable, many small business owners do not take full advantage of these powerful software packages. It may be hard to believe, but only a small percentage of business owners have technical expertise necessary to handle automation process. The others have neither time to learn nor ability to hire experts to do job.

But one thing is certain: One way to increase your business’s bottom line is to get software that automates tasks you do manually and consequently, inefficiently.

Something as simple as contact management software is so valuable. First and foremost, searching for contact information is never more than a few mouse clicks away. Some software will even allow you to access this data while away from you office.

Have you finally mastered your email system? Love way it keeps you off phone? If you’re not careful, you’ll soon be wasting as much time responding to your email as you did returning your phone calls.

1. Make a Commitment to Excellence

A passionate commitment to excellence is a primary step to growth in any endeavor. It is not enough to say we want to be excellent; we must make a commitment.

Whether you are an entrepreneur, business owner, employer, or employee, commit yourself to becoming excellent in your chosen field. When you commit yourself to excellence, you will grow personally as well as professionally.

2. Empower Yourself and Others by Continuing to Learn

A commitment to excellence requires continuous learning. Keep your skills sharpened by reading latest books and attending seminars, classes, or workshops. Ask for feedback from clients, customers, supervisors, co-workers and employees. Frequently assess yourself and look for key skills that need improvement.

By empowering yourself with knowledge, you will reap rewards of continued growth and excellent performance. You will also inspire others to seek empowerment, excellence, and growth.

3. Multiply Your Efforts through Networking

Tell many people about specific ways that you can help to meet their needs. For example, instead of saying, "I sell real estate," you might say, "I help low income families find quality, affordable housing in areas where they've always wanted to live." Tell people what makes your service or product special. However, keep your interactions light-hearted and spontaneous. Ask questions that show your interest in other individual. Make your personality as well as your service memorable.

Compile a list of people with whom you want to work or do business. Attend seminars or workshops and network at every opportunity. If someone does not need your service, he or she might know someone who does. Keep a supply of business cards with you at all times. When you have built a business relationship with someone or gained a satisfied client, ask for referrals. Personal references will bring a large percentage of your business.

4. Communicate Powerfully

When networking or interacting with co-workers, communicate powerfully by remembering three letters: ALC. These stand for Ask-Listen-Clarify. Ask questions to determine needs and desires of others. Listen empathetically—not only to hear, but to understand. Then clarify by rephrasing and repeating back what other individual said. If necessary, rephrase your question and ask additional questions.