Sober drivers, not!Written by Florie Lyn Masarate
Alcohol has always been a problem in society then and now. Its negative and drastic effects are attributing to accidents and other misconducts that people under its spell are getting into. What would happen if you combine this with driving? You would get disaster in caps. Drivers are always been warned against drinking and driving or vice versa. Media played its role in campaign agent drunk driving. They show advertisements to emphasize their points. Films were done regarding what happens and what may happen. And real life footages of events involving accidents result of drunk driving. The internet takes on in action, posting articles regarding this, putting pictures too to state their point in pictures. Still, numbers remain. Drunk driving is still rampant. Reports have shown that in United States alone, 17,000 people, in a year, are killed in drunk driving and more than 250,000 injured. When driving, drivers are given full responsibility for whatever their actions may result to. Oftentimes, many innocent people’s lives are taken away by these accidents. It is disconcerting to note that they are victims of another person’s irresponsible doing. Steps have already been made on how to solve this problem. Communities are given awareness in preventing such situations and promoting decrease in number of cases. Police are also given assignments to be on alert for any possible signs of drunk driving, acting before an accident can happen. Punishments are becoming more and more severe in an attempt to somehow minimize these cases. It can be noted that cases of drunk driving have lessened from time that people have been doing more preventive measures. Posting more awareness and know how also helped.
What’s in a logo?Written by Florie Lyn Masarate
When you see a red letter “M” with yellow lining, what comes to your mind? McDonalds. Upon seeing a slowly forming castle at beginning of a film, you would know it is from Walt Disney. Other things, persons, organizations that even before their names or appearance, people has instant recognition. What made them so? Their logos.
Logos are trademark that represents an organization or a group. They are created for easy and instant recognition. When logos were first used, its main purpose was to give distinction between products of same industry. They were put on labels, tags and packages so people can easily recognize one they preferred. Little did early users of this know that theses logos would define and revolutionize advertising world.
The most important thing making a logo is concept. Does it represent exactly what company is about? Be able to determine if it is fitting to company or person. How will people react to it? Making it as eye-catching and as simple as possible to be able to reach out to all types of people. Will it have a lasting effect? It has to be memorable enough for people to not forget them a day after and in years to come.
The problem encountered in companies having a successful and well-known logo is that it is difficult for them to change it when time comes. People tend to get used to usual logo that when it had to change with changing time, confusion and misinterpretation is like to happen. Companies made changes but old style is still present, like colors and design, to keep up with what people had gotten to know and used to already. Examples of these are Coca-Cola and Pepsi. Their transition from old to modern logo is not that different, same style is still there.