(This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.se/)
What started out as just a way for you to write an online journal has quickly turned into a very viable internet marketing tool. The weblog, or blog for short, has become a great way to draw attention to your website. Below I will discuss steps you need to take to make most of this new tool.
1.Content: Probably most important feature of your new blog is content - what you post. As an example, you can see what my own company, JV Media Design, has put up here: http://www.jvmediadesign.com/blog . You will notice that we post a lot of articles related to business of design and internet. Content that is relative to your business or industry is most effective. Articles, news, tips, tutorials, and links or other resources are all great examples of what would be considered good content for your blog.
2.Updates: Optimally, your blog should always be up to date with fresh content. Of course, this can't always be case, so it would be advantageous to update your blog as much as you can. If you can manage content, a few times a week would be enough to keep your information fresh. There are plenty of free resources online that could help you with content. Simply do a search in your favorite engine for "free site content" or "free articles" and you should fine multiple links that could make it even easier for you to keep your blog up to date.
3.Links: Once you have some content posted into your blog, you will want to tell internet world about it. The best way to do this is to submit your RSS feed link to sites that accept those feeds. What's an RSS feed you ask? RSS is another acronym for "RDF Site Summary", "Rich Site Summary", or "Really Simple Syndication". Basically, it's just a format for sending out your content to others. The best resource for where to submit this link is: http://www.masternewmedia.org/rss/top55/ It might take you a couple hours to go through this list, but I highly recommend submitting to all links you can. Simply click on a submission link on list and then follow directions. Most sites will ask for your "RSS 0.91" or "RSS 2.0" feed link.