So you Wrote an E-book...Now What?

Written by Merle

E-books are one hot marketing tool. For those of you who don't get out much, an e-book is basically a collection of HTML documents that have been compiled into an executable (.exe) file. The concept is that of an electronic book that can be downloaded, read page by page, and passed around easily online.

Some e-books are sold where as others are given away freely. Those who download free e-books are encouraged to give them away to their friends or business associates. The "give away" part is what makes e-books such a powerful marketing tool. Also known as viral marketing, when done right your book can be passed around to thousands of people all overrepparttar world.

For this reason it is my opinion that e-books work best when there is no charge involved. Think about it: Who doesn't like getting something for free? So if you've been thinking of jumping onrepparttar 108535 "e-book bandwagon" my advice is to give it away and let it do what it does best: Generate traffic to your website.

Once your book is written, it has to get out intorepparttar 108536 mainstream ofrepparttar 108537 Internet. You need to heavily market and promoterepparttar 108538 book yourself to getrepparttar 108539 ball rolling so it can do its magic. This is where a lot of folks get stumped.

I have written two e-books myself, so I've done a lot of research and have found out what works and what doesn't. If you have included any other websites inrepparttar 108540 book, your first step is to contact their owners and let them know about it. Also, tell them it would be great if they offerrepparttar 108541 book from their site or mention it in their newsletter. Most will be happy to comply; since their names are inrepparttar 108542 book, they benefit from promoting it as well.

If you have sold banner ads inrepparttar 108543 e-book (which is a great idea), make sure you supply your advertisers with text link ads and/or graphics they can use to help getrepparttar 108544 word out. Your job is to make it as easy as possible for them "to passrepparttar 108545 word." This is viral marketing at its finest.

Your next step should be to add a page on your site where visitors can downloadrepparttar 108546 book. If you have any graphic skills at all, whip up a book cover to add along with a description that stressesrepparttar 108547 benefits they'll receive from reading it. Ifrepparttar 108548 book's content is good (and it should for all of this to work right!), you will soon receive feedback inrepparttar 108549 form of compliments. Make sure you put them on this page as well. Testimonials are very powerful.

If you publish an ezine you can userepparttar 108550 book as a bonus for your subscribers.

There are many other ways to promote your new book. Contact ezine publishers that you think would be interested in your subject matter and send them an e-mail stating how nice it would be if they mentioned it to their readers. Most publishers are always looking for content and will be happy to help out.

Free E-Book Marketing: Destroying The Myths

Written by Chayden A. Bates

Before you read this, understand right now: Free E-Book Marketing WORKS! It has been proven to be one ofrepparttar *most powerful* forms of online marketing ever offered. But withrepparttar 108534 knowledge of its existence, and nothing but a notion ofrepparttar 108535 idea, many who have attempted to utilize its power have failed. Why? The lack of understanding!

Free E-Book Marketing has been in use for over SIX YEARS. Successfully utilized by many "high-class" marketers. These few have been actively creating and promoting Free E-Books sincerepparttar 108536 ability was provided.

Then, aboutrepparttar 108537 three-fourths ofrepparttar 108538 way through 1999, repparttar 108539 news broke of this powerful "new" marketing form and everyone and their brother were trying to "cash-in" onrepparttar 108540 opportunities they were hearing about.

Buying uprepparttar 108541 e-publishing software stock, many misunderstanding marketers began creating and compiling everything they could get their hands on.

Throwing these so called worth while Free E-Books intorepparttar 108542 world ofrepparttar 108543 Web, they were actually doing more harm than good. Little did ( or do ) they realizerepparttar 108544 necessary steps that need to be taken in order to ensure their success ... that of quality, unique and beneficial content.

Let me ask you, "How many Free E-Books have you downloaded due to its sizzling title, only to find nothing but an over used report with a million and one banner ads flashing in your face?"

Too many to count?

There in liesrepparttar 108545 problem. How many "bad" Free E-Books does it take before you stop downloading Free E-Books all together? Do you know what that does, not only forrepparttar 108546 author ofrepparttar 108547 Free E-Book, but other, successful Free E-Book Marketers?

Too sayrepparttar 108548 least, its not good.

So what DOES make a good Free E-Book? What makes a Free E-Book successful inrepparttar 108549 sense that it does what it is meant to do? It's rather simple, and if you're at all interested in this "old" form of marketing, than here arerepparttar 108550 TWO MOST IMPORTANT aspects you need to realize:


Your E-Book must be focused. It should only present a single offer to its readers. It should not stray or attempt to teach everything about anything. It should be centered around one solid idea: To present your ( business ) knowledge as to establish yourself as an expert in your field. To show and helprepparttar 108551 reader realize that you are a credible source of information.

Cont'd on page 2 ==> © 2005
Terms of Use