Before you read this, understand right now: Free E-Book Marketing WORKS! It has been proven to be one of *most powerful* forms of online marketing ever offered. But with knowledge of its existence, and nothing but a notion of idea, many who have attempted to utilize its power have failed. Why? The lack of understanding!
Free E-Book Marketing has been in use for over SIX YEARS. Successfully utilized by many "high-class" marketers. These few have been actively creating and promoting Free E-Books since ability was provided.
Then, about three-fourths of way through 1999, news broke of this powerful "new" marketing form and everyone and their brother were trying to "cash-in" on opportunities they were hearing about.
Buying up e-publishing software stock, many misunderstanding marketers began creating and compiling everything they could get their hands on.
Throwing these so called worth while Free E-Books into world of Web, they were actually doing more harm than good. Little did ( or do ) they realize necessary steps that need to be taken in order to ensure their success ... that of quality, unique and beneficial content.
Let me ask you, "How many Free E-Books have you downloaded due to its sizzling title, only to find nothing but an over used report with a million and one banner ads flashing in your face?"
Too many to count?
There in lies problem. How many "bad" Free E-Books does it take before you stop downloading Free E-Books all together? Do you know what that does, not only for author of Free E-Book, but other, successful Free E-Book Marketers?
Too say least, its not good.
So what DOES make a good Free E-Book? What makes a Free E-Book successful in sense that it does what it is meant to do? It's rather simple, and if you're at all interested in this "old" form of marketing, than here are TWO MOST IMPORTANT aspects you need to realize:
Your E-Book must be focused. It should only present a single offer to its readers. It should not stray or attempt to teach everything about anything. It should be centered around one solid idea: To present your ( business ) knowledge as to establish yourself as an expert in your field. To show and help reader realize that you are a credible source of information.