So you've been asked to do
company event, and here you are without a degree in Event Planning. There is one, BTW, with Internet courses even: http://www.ises.com/.Anyway, it happens, and even if you thought it would be fun, when faced with
task, it can be daunting. You are about to become
conductor of a large orchestra. Here are some ideas from my years as an event planner.
FIRST THINGS FIRST
Find out your budget. If they didn't think about that -
money, you know - you'll have to jump ahead and make your plan so you can provide a realistic request for money.
With or without a large budget, you can do a great event. More on this later.
If there's a history, get your predecessor's file.
THE NETWORK
If you're in a loop, in other words if you get out, go to parties, trade shows, luncheons, anniversary banquets, and charity balls, you have enough information. It's just a matter of connecting
names, and your gut instincts will tell you where
yentas are that can provide this.
Failing that, book your event in a reputable hotel and get with their Catering Coordinator. She'll have a full rolodex of great leads for you!
Other sources for information are any good PR firm, or
'designer' florist or stationer in your town. These people are often event-planners in disguise.
THE ELEMENTS
These are
basic elements to an event:
·Food ·Liquor ·Master of ceremonies ·Speaker ·Entertainment ·Program ·Photography ·Invitations ·Decorations ·Door prizes And you may need seating chart and table markers, and in some cases insurance and a Health Dept. permit.
PRELIMS
In
meantime, get out and look around. Do a quick Internet search and check out websites like: http://www.specialevents. com and http://www.event-solutions.com.
EXPERIENCE? VOLUNTEER
Churches and non-profits offer a plethora of opportunities for practice. That's how I got started - working with
pros. They weren't being paid, but if you're putting on a Charity Ball for 1,000 people that brings in $100,000, you're a PRO.
I went and hung out. Got on a committee, then headed a committee and worked my way up. The Mavens were grateful for help, and, like anyone else with serious responsibility, they parceled out projects to me as my abilities warranted. A true apprenticeship.
Keep your eyes and ears open, and you'll learn
political side of it, which is tricky. You'll also learn
things you really need to know, like for heaven's sake don't ever be
one who manages
seating chart
night of
event. It's hideous! Assign someone who's firm but pleasant, or just naïve enough to agree.
TACT
Of course everything you do, you do with tact, and you've worked to develop your emotional intelligence competencies, which is good, because you're going to need them.
How so? Because this can be
original "Little Red Hen" thing. Everyone has an idea, and wants this and that, and no one wants to do
work. I remember
CEO who called me in a week before an event to announce there had to be one of those big cakes with all
candles brought in. Hmmm.