So What If You Don't Have A Website?Written by Sean D'Souza
Gasp! Choke! Gag! That’s how people react when you tell them your business does not have a website. So do you really need one? This article attempts to show you how you can use internet (and websites) to maximise your business potential using simple internet marketing strategies. Hello, Mr. Superman =================== If all you do is answer your e-mail promptly, respond to queries and conduct some sort of business over e-mail, you will be achieving more in one day than most websites do in a year! Life Without Websites: C'est Possible! =================== Paper was most effective method of making sure things were read - until e-mail came along. If you look at e-mail as a dynamic form of paper, you will be able to achieve same (if not better) results in getting your message across convincingly. Unfortunately, most people look at e-mail as a letter writing tool instead of using it as a communication tool. How to Use E-mail Powerfully! =================== The key to e-mail is to have a client database in first place. Not just any database, but people who have worked with you. Secondly, it must be permission based. People must see your e-mail as being of help to them in their daily lives. Once you have their permission, you can e-mail them on a regular pre-agreed basis and be sure that they appreciate you keeping in touch with them. A Very, Very Important Fact.. =================== People don't care about you or what you're selling. All they're concerned about is themselves. If your e-mail isn't helping them in some way, they’ll read it once and trash it. You may never get a second chance! Make sure, your e-mail is about them, them, them!
| | Soliciting Search EnginesWritten by Seamus Dolly
As your guide operator through web, search engines are invaluable when used effectively.You don’t have to be able to create a search engine to use it, and their interface is designed with that in mind. Here are some quick considerations that should help any domestic trade. 1.If searching for a regional product, use a regional engine. If you live in Sweden and want information on an Swedish product, use Google.se for example. This is of particular benefit if something regional is to be delivered to your door. Importing from another country would be impractical, as would a search on global web. 2.If you don’t know name of a regional engine, then “ask” global engine. Example: Type in google and sweden. 3. If you need some information on RUBBER SHOES, then type it into search box but place inverted commas around it. Example: “rubber shoes”. With inverted commas, results will be returned with rubber and shoes, in juxtaposition. Without inverted commas, results can be from web pages that have word, rubber, and word, shoes, anywhere on same page. Example: A fairy tale may recount a rubber dingy, and leather shoes in an unrelated sentence. That is fair game from a perspective of an engine, and a legitimate match. It may be of no use to searcher, though. 4.Everything on Internet is not necessarily true. Indeed, if you are doing some research, then it may take many pages of matches to compile information that you need. You must filter options as you see fit. Using various search engines will most likely return different matches in different orders, for very same search term. The search engines are programmed to return matches based on their rather unique search criteria. So some flexibility is needed.
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